Shoe Enterprises Enter Into The Mainland Children'S Shoes Market

2010/7/12 16:02:00 24

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On July 12th, Ying Jin group (1386) made a profit of 2 million 920 thousand yuan in the fiscal year ending March 31st this year, earning 0.47 cents per share, not paying dividends.

The turnover increased by 9% to 1 billion 138 million yuan per year.

Chief executive Qiao Weiming said the mainland's spending power continued to be strong and was not affected by the financial tsunami.

As a result, the company added 52 sales points to 31 million yuan last year, while sales in the same store also increased.

Mainland children's shoes

Zhu Xianwen, chief financial officer of the group, said he had signed a letter of intent with Stephen Chow, a movie star, and launched a crossover version of the seven animated version of the Yangtze River, which mainly attacked the mainland children's market. It is expected that the market will be launched in 3 to 4 months.

Last year, the Group recorded 4.7% and 3.1% growth in the same store sales in the mainland and Hongkong respectively. The average selling price rose from $310 to $335, with an average sale of about 9100 pairs of shoes per day, 200 more than 09 years.

Qiao Weiming pointed out that 150 new sales outlets will be added to the mainland this year, with an investment of about 50 million to 60 million yuan.

Qiao Weiming believes that the potential of franchised stores is strong and hopes to expand business in this area.

At present, there are 790 sales outlets and 77 franchisees.

In Hongkong, there are plans to open 5 to 6 WalkerShop.

At the same time, the company will set up a new brand in the form of self purchase or acquisition.