Shanshan Home Textile 2010 New Autumn And Winter Releases
In from July 8th to 9th, Shanshan home textile "2010 autumn new product launch and annual marketing strategy meeting" was held at Hill Kokusai Hotel, Nantong.
About 200 people from Shanshan home textile headquarters and all parts of the country joined the conference in a uniform dress.
With the theme of "10 years of resplendent", the new product conference reviewed the growth process of Shanshan brand and Shanshan home textiles, and looked forward to the bright future of Shanshan home textile.
The conference issued and displayed more than 400 new products of autumn and winter of Chinese fir home textile in 2010.
At the new product conference, Chen Jiehua, CEO of Shanshan home textile company, recalling the development process of Shanshan, said: "Shan Shan Group has evolved from a single suit brand management in 1989 to today's international diversified operation. It is closely related to the attitude and view of our Shanshan enterprises to look at problems and the way and method for Shanshan people to do things.
At present, Shanshan Group has set foot in clothing, home textiles, lithium batteries, heat shrinkable materials, copper foil manufacturing, oil field mining, cable, foreign trade, credit cooperatives, science and technology parks, airport logistics, computer games and other fields.
Sales amounted to 13 billion 200 million yuan in 2009.
Shan Shan has proved that the Chinese fir is one of the few evergreen trees in the past 30 years of reform and opening up, and is the most attractive national brand.
As a member of Shanshan brand family, Shanshan home textile also shoulders the heavy responsibility of national brand.
Over the past ten years, Shanshan home textile has been pferred from a single production to a market share and brand management.
Every pformation we take is adhering to the core values of "integrity, innovation, dedication and responsibility".
Shanshan home textile is unswervingly taking the road of brand strategy, unswervingly implementing the strategy of "big brand, big alliance, big home textile and big market", and unswervingly realizes the pformation from "businessman" to entrepreneur.
Xue Jianjun, general manager of Shanshan home textiles, said at the meeting: "I deeply feel that" a stable, developing, lasting and win-win partnership "is the foundation for the survival and development of brand enterprises, and is also the foundation of achievement.
In order to make Chinese fir home flourish under many auras, the company has set up a brand operation center, a market development center, a product development center, an image design center, a quality control center and a unified logistics center.
The sustainable development of Shanshan home textiles is far from enough. The company and franchisees also need to have a good mentality and correct thinking.
The psychological track of a successful person should be such that he is interested in having a career ambition, confident, determination, ambition, loyalty, perseverance, initiative and success.
In 2010, there are new breakthroughs in the promotion, upgrading of services, upgrading of products, upgrading of image, promotion of rights, upgrading of sales practices, market expansion and quality control.
The conference commended the franchisees with outstanding performance, and CEO, Chen Jiehua, general manager Xue Jianjun, deputy general manager and marketing manager Chen Weiming of the Shanshan home textile company respectively presented prizes for the winners.
Liu Yuhong and Gong Xiaozhong won the "special contribution award". Du Jianshe and Lu Zaixiang were awarded the "Special Promotion Award". Ren Yan and Song Aiping were awarded the "norm Award".
On the first day of the meeting, seven hours of business training was conducted in the afternoon and evening.
The training is conducted by management and training experts, training enterprise coaches, general manager of environmental heart coach training institutions, Australian NLP Certification Board instructor, executive director, and Labor Department certified senior Hypnotherapist Zhu Weidong coach.
With the rich professional training experience, profound cultural details, direct ease, entertaining, shock teaching and unique coach style, Zhu's training has been greatly encouraged and inspired by the students in training.
He said: business way is humanity, and connections are money and pulse. If we want to take it, we must take it first. The core of human success is faith. The core of business is to serve others in good faith. No integrity is virtue, no morality is successful. External governance must be internally repaired. The core of sales is to give others what they want. Customers buy what they feel. Businessmen sell a way to solve problems for customers. People must constantly break their critical line, jump out of their comfort zone, and constantly change and improve themselves, in order to achieve greater success.
On the second day of the meeting, franchisees and guests drove to the Shanshan Home Textile Industrial Park and visited Shanshan home textile logistics center and product exhibition hall.
Most of the products of fir home textiles are selected from international and domestic popular fabrics. Flower styles and style design absorb European and American fashion elements and natural elements, so that they have both European and American styles and oriental charm. They convey a kind and elegant life sentiment to people, and receive praise from franchisees and guests.
According to preliminary statistics, during the autumn and winter new product launch conference in 2010, Shanshan home textile franchisee ordered an amount of about 32 million yuan.
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