The Two Generation Of Kangnai Shoes Will Officially Become The Leading Role Of The Stage.

　　 "We all say that entrepreneurship is easy and business is difficult. We are not keeping businesses. It is the two time to start businesses." Yesterday, in Wenzhou One of the biggest shoe companies, Kangnai group 30th anniversary, "Changqing foundation" press conference, the group's two generation Kangnai Group Chairman Zheng Xiukang's son Zheng Laiyi, daughter Zheng Laili yesterday, respectively, the group vice chairman and Overseas Investment Corp general manager in the high-profile appearance. This means that the second generation of Zhengjia will officially become the protagonist of the stage by the end of this year.

Kangnai group's industrial upgrading strategy is fully launched, and the A share listing plan is also in the process of preparation.

The two generation successors released the basic outline of Kangnai's "evergreen" strategic development on the spot yesterday, among which overseas strategy is a new growth point for Kangnai's future development.

In 1980, Zheng Xiukang, who founded the leather shoes workshop with 500 yuan, became the first mechanized production in Wenzhou in 1993 and developed high-grade European leather shoes. In 2001, the first overseas store in China's shoes industry was opened in Paris. In the past 30 years, 20 items have been created in the industry. Kangnai group announced yesterday that the company is now in France. Netherlands The United States, Italy In more than 20 countries, more than 200 stores were opened, and the group's sales revenue reached 2 billion 300 million yuan last year.

Zheng Laiyi said that in the group's sales revenue of 2 billion 300 million yuan last year, the proportion from overseas sales revenue was 8.2%, the next step will adhere to the high-end manufacturing strategy, and change to high-end brand manufacturers, 3~5 hope that the proportion of overseas income increased to 15%~20%.

"The other leg is Kangnai's overseas Park," Zheng Laili said. In 2006, with the support of the Ministry of Commerce, Kangnai led the first batch of China's first overseas economic and trade cooperation zone to invest 2 billion yuan in Russia usurusk.

"Five years of development, the cooperation zone has basically been formed, and now it has 22 enterprises. Last year, the sales revenue reached US $158 million, becoming the largest taxpayer in Russia. This also indicates that" made in China "has begun to shift to" world manufacturing ". "Zheng Laili told reporters that at present, the group has invested billions of yuan in commercial real estate projects in Zhejiang and Hubei.