Permira Calls Valentino2010 Expected Profit

Permira company's

In the first 6 months of 2010, the company's revenue increased by 11% to 12%, Stefano Sassi, chief executive of the company, said in an interview in Paris.

Stefano Sassi said: "if we continue to move forward at this speed and keep the economic situation in a better state, we will soon be able to achieve good returns."

He also expects that the company's pre tax profits may be positive this year, but CEO is reluctant to predict sales because of its uncertain future economic situation.

In May 2007,

Valentino announced a pre tax loss of 4 million 400 thousand euros in 2009 and a profit of 3860 euros in 2008.

In 2009, the company's revenue fell 11% to 464 million euros, while Valentino brand sales fell 9% to 238 million euros.

In the first half of the year, Valentino garments and accessories sold well in the wholesale and retail markets.

Stefano Sassi said.

Clothing sales in US Department stores have doubled, and sales of shoes have been quite good.

In the North American market, the sale of Valentino shoes is second only to professional footwear brands.

Besides the US market, sales in Asia are also very good, especially in Hongkong.

At the beginning of the year, the European market slowly recovered and accelerated from April.

The company's creative director Maria Grazia Chiuri and Pier Paolo Piccioli will continue to expand Valentino's existing products to attract the attention of young consumers and break the old idea of Valentino with only evening wear.

A limited Euro 290 T shirt will be launched in Colette in January, a strategy to stimulate consumption.

At the same time, Valentino will actively seek new custom-made evening wear customers, focusing mainly on the consumer market in the Middle East and Eastern Europe.

Although custom night wear accounts for only Valentino2% to 5% of sales, Stefano Sassi believes that custom evening wear can be a good tool for communicating with customers.