Speed Up &Nbsp; Full Friend Children'S Shoes Marketing Mix Boxing.

World Cup launch

"We should not only fight for strength, but also speed up our efforts!" Yang Jingping, general manager of Fujian foot Sports Products Co., Ltd., said that the children's shoes industry is now smoky, who will take the initiative to attack first, and the more people will have the opportunity to seize the market heights.

At the time of the world cup, foot friend launched the world cup marketing storm.

It is understood that the new product of the foot friend world cup is inspired by the main fashion colors of the participating teams, and many different styles of shoes are extracted to provide more choices for different consumers.

Reporters found that the series of products in South America, Europe, Africa and other popular elements of the team are the most attractive products.

The products of Brazil products of foot friend design are based on the theme of fanaticism in Brazil. The symbol of golden color highlights the enthusiasm of the samba. The overall design is streamlined, exotic and fashionable.

The theme of the Argentina series is bold and unconstrained. The overall design is inspired by the blue and white striped shirt and gives people a sense of freedom and ease.

The "foot friend 2010" World Cup Series in South Africa explains the Chinese children's love for football by creative design.

With the popularity of the world cup, the marketing tide of the world cup has also reached its peak.

Yang Jingping said.

In addition, last month, foot friend officially announced the signing of the contract.

With the establishment of brand spokesmen, foot friends have launched the brand change and brand promotion plan simultaneously.

The new brand logo, with orange as its background, represents the love and warmth of friends to children. The overall image is like running feet, and the meaning of caring for Chinese children's feet is very clear.

It is reported that this year, foot friends also formally signed a well-known marketing training institution in Shanghai, will regularly conduct professional training for franchised stores management, "only by constantly improving the marketing management capabilities of dealers, can we greatly enhance the management capacity of sole store brand stores."

Yang Jingping said.