Four Major Predicament Of Honesty In B2B E-Commerce

Predicament: the information disclosure of trading subjects is not sufficient.

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Enterprises can obtain commodity information quickly and conveniently, including origin, variety, grade, price and so on.

However, the B2B website does not give enough information to the suppliers of goods, that is, the trading subjects.

In order to avoid paction risks, enterprises may need to pay time or even money to understand the basic information of the trading entities online, thus seriously affecting the efficiency of B2B pactions.

Dilemma two: the website lacks credibility and fairness in its credit certification.

At present, most B2B websites adopt the membership development mode, and the main source of income is the membership fees paid by enterprises.

In order to ensure the safety of the trade, some well-known B2B websites in China have begun to introduce credit authentication mechanism to make credit certification for the member enterprises.

However, it is difficult to guarantee the authority and impartiality of the credit certification service launched by the website itself.

On the one hand, there are no third party neutral institutions to participate in credit certification, and lack of supervision power.

On the other hand, the competition of B2B websites in China is becoming more and more intense. Enterprises that have not yet launched B2B business have become the target of competition among major websites. When using "credit" standard to measure the retention and withdrawal of enterprises, the B2B website, which is "profit", is likely to be lucky enough to enter unqualified enterprises.

To sum up, it is an effective way for B2B website to break through the dilemma of the third party organizations participating in cooperation for credit certification.

Predicament three: credit authentication can not be used by multiple websites.

The credit certification mentioned above is mostly bundled with B2B website's own member business.

At present,

Dilemma four: the timeliness of e-commerce credit authentication is weak.

Online B2B e-commerce platform users include both buyers and sellers, and the quality of users directly affects the success rate of online pactions.

Unlike traditional business activities, B2B e-commerce shows the characteristics of large amount of information, dynamic and real-time pactions.

But the reality is that B2B website credit authentication does not have good timeliness.

After the credit authentication provided by the B2B website, the company can enjoy the membership service within the agreed time limit. Even if the operation or credit situation of the midway enterprise changes, the B2B website operators will hardly notice it.

In fact, in view of the real-time characteristics of B2B e-commerce, its credit files should also be strictly timeliness, and real-time tracking and monitoring should be carried out according to the changing situation of member enterprises, and timely update credit files to ensure the safety and efficiency of B2B network pactions.