How Can The Underwear Chain Avoid The Minefields?

First, guide shopping training and management.

Shopping mall's underwear and chain shopping guide are usually managed and trained by shopping malls.

Some suppliers mistakenly believe that there is no need for further training.

As a matter of fact, the training of shopping guide is only general, but the training really plays its role.

It is said that the sale of underwear on the terminal is eight times better than that of poor shopping guide.

This problem is particularly important in shopping malls.

Because when customers shop in the mall, they often buy your competitors without buying you.

Therefore, we must strictly comply with the norms and training of the brand so as to create an excellent shopping guide team.

Two, inventory management.

It is necessary to keep the goods flowing smoothly and keep a reasonable stock.

This reasonable inventory is not the same thing as what people often call "stock".

Reasonable inventory refers to the unsalable goods which can guarantee operation and no backlog.

If you have more than a year old goods in your warehouse, to be exact, this is called "operational precipitation". These goods need to be dealt with actively.

Moreover, the shopping mall itself has an account period (usually in the middle of the month, which has a business account of last month. In other words, there is an average of more than forty days). If the goods are not working well again, the pressure on the funds will be very serious.

Business is bound to suffer from inventory problems. You will never be able to sell one hundred percent of the imported products. You must be decisive in dealing with the unsalable style. When dealing with this problem, you must deal with it, because backlog will only lead to an increasingly devaluation of the product, and at the same time, it will also bring greater financial pressure, resulting in the cash flow can not flow normally.

For overstocked products, they can be processed at a reduced price or as a promotional product.

At the same time, you should regularly check your inventory, clearly understand the direction of the product, and analyze the sales data in detail, so as to reduce your inventory.

Three, promotion.

Promotion is one of the most effective ways to clean up inventory.

The essence of promotion is to find a suitable reason to give consumers preferential treatment, thereby promoting sales.

Why do we say so? Years of experience in brand lingerie chain stores tells us that no reason to cut prices or discount will hit the loyal consumers in the early stage, and the loyal customers in the early stage are our core customers.

There are many forms of promotion, and the underwear consumers are

Four, effective response to competition.

In addition to the training, inventory management and promotional activities mentioned above, the most effective place to compete is goods. Marketable products are always the best tools to deal with competition.

A complete product system should include: the image product of positive price, the special product of running volume, and the product of striking opponent.

The most important thing is to crack down on competitors' products.

In shopping malls, underwear areas are usually concentrated together, and fighting with rivals is often a bloody struggle.

And now the underwear is homogenized, which requires you to select some special products that are close to the main products of your opponent, to lower the price and impact the market.

Small range selective price wars tend to be much better than beating prices.

Now, there is a bad trend for friends who operate underwear in shopping malls, that is, the importance of shopping malls to knitted and underwear areas is getting weaker and weaker. In this case, the underwear area is becoming more and more partial and the area is getting smaller and smaller.

Some friends did some calculations for a while, and found that the expenses in the shopping mall were too high, some even accounted for about 35% of the turnover, resulting in extremely low gross profit or no money at all.

In fact, no matter whether the market is changing or the cost is too high to make money, it is the most important thing to make efforts to increase turnover.

If the turnover goes up, all problems will be solved.

For most of the underwears friends, shopping is a good choice.

Although the underwear industry is no longer a profiteering industry, the steady growth rate is still a safe investment.

The low cost and low management cost directly reduce the risk of underwear in shopping malls.

Adjusting our mindset, every brand dealer friend of our brand can make an easy shopkeeper in the happy underwear business.