Deal With EU Anti-Dumping &Nbsp; Chinese Shoe Enterprises Turn To Russian Market.

　　 EU to China leather shoes Take anti-dumping measures, so that many Chinese shoe enterprises will focus on the Russian market. It is understood that Wenzhou shoe enterprises began planning to set up trading companies in Russia, and have a firm foothold in Russia through formal operations. Wenzhou leather industry association responsible person said, according to their information, many Chinese Shoe enterprises It will increase exports to ASEAN and Russia to circumvent the EU's anti-dumping duties on Chinese leather shoes.

Wenzhou Leatherwear "The biggest difference between products exported to Russia and the European and American markets is that the European and American markets are relatively stable, while Russia's trade policies are more volatile," the industry association official said. For example, Russia has imposed a "no entry" tariff on goods such as shoes, clothing and other commodities of "uncompetitive commodities", which has had a certain impact on Chinese shoe enterprises. Many Chinese shoe companies have pulled back their offices. In this regard, the industry suggested that in many ways of marketing, the most crucial and necessary way for Chinese shoe companies to go now is to set up trading companies in Russia, hire Russian marketers to open up markets, hire accountants and tax companies familiar with tax and taxation in Russia, and set up a special exhibition hall to take a formal road of operation.

Wenzhou Leather Industry Association official said, at present, Chinese shoe enterprises are fully capable of developing timely footwear products, such as shoe manufacturers exporting to the European Union and North American markets, and have been completed. But for export to Russia, it is not enough to rely solely on the product development capability of shoe companies, but also depends on the customs clearance speed of the Russian customs. "If customs clearance takes two or three months or even longer, even if you develop timely shoes, you will not be able to get to the end customers in Russia." Such a phenomenon has happened in the past.

In terms of sales methods, some analysts believe that conditional manufacturers should take part in exhibitions in Russia, take the initiative to acquire special counters in larger scale stores in Russia and spanform sales channels to large supermarkets in Russia so as to enhance the brand influence of Chinese shoes.

"This will require more cost for enterprises to invest, the key is to see the strength of each shoe enterprise." Wenzhou leather industry association responsible person said.