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A Hot Wind In The Clothing Industry

2010/7/8 10:45:00 41

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Light companies involved in clothing and apparel "

Hot air

"Not to pursue a strong sense of design, clothing brand seven wolves, explore fast

fashion

And the SPA mode, the online clothing brand "boss", all these seemingly different brands, have the same in common -- dare to eat crabs, has become a model of the buyers in domestic enterprises.

Hot air: buyers have absolute authority.

Every season, there will be an important communication between the management department of hot air and the purchasing department, and the next quarter's purchase plan is determined mainly by the basic consensus on the trend and the total quantity and budget.

This is actually the buyer of hot air data.

Since its inception in 1996, hot air has relied on the "buyer mode" operation.

Without its own factory or even a fixed foundry, it takes advantage of the resource advantages of China's huge clothing and footwear production base, collects fashionable styles and products through buyers, and then orders directly to factories.

fast

Reaction.

It is understood that Chen Xin, the founder of the hot wind, is an old buyer.

Chen Xin is introducing the work of hot air buyers.

Technological process

He said, "first of all, when the hot air buyers look at the style, they will negotiate with the manufacturer directly.

They may directly place orders, or negotiate with vendors about materials, styles or accessories.

All these are judged by the buyers according to their experience and market information.

Second, buyers and manufacturers should monitor the production schedule and product quality after determining the style, raw material, price, quantity and delivery time of the product.

Third, after the completion of the manufacturer, a professional logistics company will be directly pported to the store of hot air.

Distribution Centre

And the number of products in each store is set by buyers. "

Relying on buyers to directly connect suppliers and sales terminals shortens the process of product listing.

As long as half a month is short, shoes that are bought by buyers will appear on the shelves of hot air chain stores, and the supply of clothing will be faster.

At the same time, due to the elimination of distributors, agents and other intermediate links, hot wind products can also gain advantage in price.