Clothing Dealer &Nbsp; New Concept Of Investment In Shops

For a clothing dealer, whether the development strategy of the store is successful or not will affect the fate of nearly 50% of the brands. Therefore, a detailed analysis of the business area of the shops will help to improve the success rate of dealers' investment.

If you want to open a shop, you can't choose to shop. The so-called "one step to three cities" is the key to the success of the retail industry. It is "place - place - place", that is, site selection, site selection or site selection. Experts once pointed out: finding an ideal store, your shop business is half the battle. So how can we choose the ideal store? People who have plans to set up shop may wish to refer to the following practices and reasonably divide the scope of business circle as the scope of business circle. The delineation of business circles is different because of different industry categories. For clothing stores, the main business circle is mostly 50 meters, the secondary business circle is 50 to 150 meters, and the auxiliary business circle is 150 to 250 meters.

Business circles are basically not shaped. However, in order to facilitate the planning, the general planning can be used to predict and draw business circle diagrams in the form of circular or local form, for example, marking the location of supermarket entertainment area, women's street, competition shop or location of the same nature shop, and location of sampling points.

　　 Characteristics and distribution of shops

1. Architectural form

Building and building height of Main Street, main road

The distribution of new buildings and old buildings

Current restructuring

The trend of urban renewal in 1 to 3 years is related to the Urban Planning Bureau.

2. Industry form

Industry types of main shops streets and main roads

What products are the main products to sell?

3. Number of households

The parallel road with sampling points is the main object of investigation.

The distribution of the main road shops includes detailed classification of the shops, statistics of the statistics, the summary of the main street, the main street, the shops of the same / similar shops, and the location of the "auxiliary shop and competition shop" correctly marked on the business area diagram.

　　 Two, housing characteristics

1. Building form

On the spot, it is understood that the architectural form, height and architectural form of residential areas in this commercial area are new or old and distributed. The current situation of reconstruction. 1 to 3 years of potential redevelopment.

2. Distribution

On the spot, we will know the distribution of the real households and buildings in the area.

The business district is divided into shops, with "a" as the code; force, public area "a 2" as the code; the new residential area takes "B 1" as the code; the old residential district takes "B 2" as the code; the cultural and educational area, with "C" as the code.

Delineate the area separately, make the business circle and mark the floor of the building.

　　 Three. Meeting place

1. Place type

The types of venues that converge in this business circle.

Population type.

2. The tide line.

The stream of people converge.

The main direction of convergence is mobile.

　　 Four. Competitor analysis

1, store atmosphere in this area to our enterprises more competitive store, its store atmosphere, shopping environment, service attitude.

2. The number of customers per day of the competition.

3. Average consumption

Understand the proportion of customers and consumption.

According to this ratio, take the price separately.

The average value after the total increase is the average consumption.

4, turnover

Passenger flow x turnover rate X average consumption two daily turnover.

Daily turnover x monthly working days = monthly turnover.

　 Five. Crowd situation "field sampling"

Divide the week into two sections: Monday - Friday and Saturday, Sunday statutory holidays.

Divide it into a small segment every two hours at 8 a.m. and 10 p.m.

Take a sample of 15 minutes for sampling, and calculate the actual number of sampling points, motor vehicles, automobiles, mopeds and bicycles.

The crowd was divided into teenagers, office workers and housewives.

The number of samples per sample is converted into two hours.

Example: taking 15 minutes as the sampling point, the number of sampling points is Y, and Yx120/15=Z will be the two hour human movement number.

Fill in the numbers in time according to the "crowd movement sampling table".

　　 Six. Projections of household population and household number

1, fixed residence

Use the building to calculate the local residence.

The number of local estimated population is X3.

The number of population in each sampling point was reduced on average, and the number of migrants was obtained.

2, office population

Calculate the number of Companies in the area.

The number of Companies in this area is x (20 - 40): the office population in this area is the semi fixed population in the area.

　　 Seven, traffic condition

The round-trip site of the bus passes through the business bus and the route.

After this business circle, the bus will travel and terminate.

The number and number of buses passing through the business circle.

1. The direction after getting off.

A route that takes the purpose of changing trains.

The route of leisure and shopping

The way to go home for the purpose.

2, the impact of future transportation systems.

The entrance and exit of transportation system (train station, long-distance bus station, dock, airport) can drive the crowd.

Important roads may widen the expansion and drive the crowds.

　　 Eight, consumption characteristics and demographic characteristics

1. Household income in the region

The proportion of the high income earners reached 4 times the average income in the region.

The average income of middle and upper reaches 2 times the average income of the region.

2. Consumption habits of people living in and out of the area.

The requirements for convenience, service quality and shop atmosphere, habits, consumption (large clothing stores, snack food bakeries), age distribution, educational level distribution and charts.

3, consumption habits and characteristics of floating population

Age distribution

Types of consumer clothing

Income level

Traditional diet.

4, store estimated revenue, expenditure and net profit

Investigation of the actual square meters and the rent of the sample points

Consult with the current lessee

Consult with interested parties.

Estimated consumption amount per time

Evaluation of business district sampling points suitable for what type of shop

Market positioning of stores based on business circle category

Again, the number of people entering the shopping area will be x. The number of customers in the shopping district will be adjusted according to the consumption age, habit and income of the business circle.

Possible performance

Estimate the number of customers X may be: the amount of daily business that may be daily, the amount of business x30= may be the monthly business amount.

Fixed expenses (all costs must be accurately calculated)

Fixed salary cost estimate

Depreciation cost estimate

Other fixed costs (water, electricity and gas) estimates

Fixed costs are estimated.

Estimated variable cost

Estimated monthly management fee

Cost of goods sold

Total variable cost.

Estimated net profit

Possible monthly operating results - rent - fixed cost - variable total cost = estimated net profit. Net profit is estimated before tax.

For a clothing dealer, whether the development strategy of the store is successful or not will affect the fate of nearly 50% of the brands. Therefore, it is helpful to improve the success rate of dealers' investment by using the proper way of investigating and opening stores and analyzing the business area of the shops.

Tips for negotiating rental housing

1. profit and loss balance point: that is the estimate of rental cost. Because of the different life cycle of the commodities that the shops run, such as the introduction period. There are different profit benchmarks and development goals in the growth and decline stages. The affordable rent is also different. Good places must be expensive, while expensive locations do not necessarily create good business opportunities. Therefore, how to achieve profit and loss balance is the most important condition.

2. the contract is good for 3 to 5 years: because of the plant breeding behavior of shops. Generally speaking, under the premise of sustainable operation, long term operation is favorable as long as the external environment is not changed.

3. building a consensus with landlords: remind landlords that good stores can raise the price of their houses. With stability and safety, the landlords should be forced to raise their rent.

4. rent payment method: generally pay 3 months deposit, and open a one year rent check, payable on a monthly basis.

5. If there is a public works nearby, it will affect the storefront business.

6. attribution of responsibility: because natural disasters and man-made disasters can not belong to our responsibilities and lead to business failure, we must wait until the shops are redecorated and start business before calculating the rent.