2010 Gome Joined The Shoe Market (2)
What's the difference between Gome's flagship store and ordinary sporting goods store?
Gome moves at the two level.
Flagship store
The reporter observed that, compared with the old sporting goods retail stores such as Wangfujing Lisheng, outdoor equipment and equipment occupy a larger space for their stores. This seems to be the difference between Gome and the US.
The twenty-sixth China International Sports Products Fair, which has just concluded in Beijing, has made outdoor equipment an important part of its exhibition.
Does this mean that the Gome has been looking for a new growth point in the terminal market?
Jiang Xiang Bei told reporters.
Outdoor industry
In Europe and the United States, there have been forty or fifty years of development, and China's outdoor industry has a history of more than 10 years. However, the development speed of the outdoor industry is amazing. More and more consumers are also interested in outdoor products. In order to meet the needs of customers, Gome's sharp move will combine outdoor sports with sports and leisure products to create a fashion sports and leisure professional store.
Moreover, another major feature of Gome flagship store is the increased customer experience area.
Here, customers can feel the benefits of New Technology insoles, try to swing golf, or shoot at the door, or feel the joy of outdoor life and comfort of products in outdoor tents.
Gome's sharp move says that the arrangement of experience zone is to help customers eliminate psychological threshold for some sports. Only after experiencing can we realize the pleasure brought by sports.
In Gome
Official website
It can be seen that future customers can also undertake online shopping.
According to the interview, Gome sports online shopping mall is being built. It is expected to be formally launched by the end of June 2010. There is basically no difference between merchandise and physical stores, but it does not exclude the form of exclusive online shopping channels on certain sports categories.
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