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Sportswear Giant NIKE Pushes RED To Prevent AIDS Movies

2010/7/5 12:00:00 35

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NIKE

Nike has launched a short film starring world soccer star Didier Droba.

The film conceived a future world without HIV virus and AIDS.

This creative content is aimed at appeals to join the fight against AIDS to help eliminate AIDS in Africa.

This film is

Nike and (RED) TM

Another manifestation of cooperation is the fight against HIV virus / AIDS through the power of movement and the action of "red shoes and love".

In November 30th last year, with the participation and testimony of Didier Droba, this special cooperation project was officially launched: when someone buys Nike shoelaces, Nike will donate all the sales profits of (RED) shoelaces to support the education and medical programs in Africa, and fight HIV virus / AIDS. RED

People can participate in the fight against AIDS in various ways, including donations, and even some very simple actions, such as the purchase of (RED) products.

(NIKE) RED film has made us realize that the simplest action will be combined with great strength, and ultimately effectively promote the goal of eliminating HIV virus / AIDS and change it.

The next generation

Life.

"Eradication of HIV virus / AIDS is not just a dream. If everyone comes to take action, this wish can be achieved," Didier Droba said. "A simple move to buy a pair of red shoelaces can help provide the necessary education and medical services to help people avoid HIV virus infection or fight the virus.

The film expresses this hope vividly and forcefully.

The opening scene of the film is in a classroom in the future Johannesburg, where we are taking the history lesson: the end of AIDS.

Then the movie went back to Johannesburg in 2010, after Drogba won the race.

Media reception

On the other hand, appealing to people to buy red shoelaces has caused chain effects around the world, and people have responded to his appeal.

The film also depicts a series of vivid scenes that depict the achievements of united action under the appeal of Drogba: a little boy has been given medication to save his life; people lined up for HIV virus tests; a HIV positive mother gave birth to a HIV negative baby; school children began to understand how to prevent disease; the infection rate began to drop.

What the film wants to convey is a hope that tens of millions of people around the world can work together to achieve great power, and this force can rewrite the history of mankind.

"By working with RED, we have created a special way to educate and rescue people affected by HIV virus / AIDS," said Trevor Eduardo, vice president of Nike global brand and sports products management. "The film has made people realize that everyone can fight this disease.

With the power of football, we can fight this disease more effectively and help our next generation be immune to the HIV virus.