Secrets Of International Luxury Clothing Pricing Process

Everyone wants to open this curtain to explore the background of luxury goods, especially after the quality problems of more than 10 luxury brands such as Chanel and Armani.

　　 Luxury goods Assembly and processing path

"China is one of the processing bases for these luxury brands. In fact, almost all developing countries in Asia are classified as luxury goods processing areas. Luxury brands are not only required to produce a ready-made garment in China. The processing of embroidery is naturally placed in China. The cotton precursor may be processed in Malaysia later. These processed clothes went back to Hongkong, and assembled in Hongkong to assemble into garments, then shipped to Italy, France or Spain. Familiar with high-end clothing Jia Jia said.

Guangzhou Manzi Trading Co., Ltd. is the sole distributor of MNG in China. Miss Wang, director of the Shanghai branch of the company, said that the clothing of the MNG brand is the same as many large brands of clothing. It is processed all over the world, and then sent back to the headquarters of Spain for inspection. "As far as I know, in Asia, MNG has factories in Hongkong and Guangdong." Miss Wang said.

Garments manufactured in China or other countries and regions will surely be sent back to headquarters. Mr. Zou, who has been steeped in the clothing industry for many years, calls it a "theoretical operation mode". Due to the high cost of transportation and customs, the products produced in the world should be sent back to headquarters for inspection, but not in operation. Of course, there should be no certificate of quality issued by the headquarters without the return to headquarters, and the product without inspection is the most dangerous.

In fact, MNG can not be counted. Luxury goods Brand, it is more inclined to fashion brand, or can also be called "luxury luxury", is a second-line brand. But like MNG, most of the first-line brands are domestically produced. "Not all garments are produced in China, some are imported purely." Jia Jia said.

How can domestic manufacturers produce these "big names"? According to industry sources, a brand usually has a manufacturer's general agent in the country. After receiving the order of the brand, the agent will carry out the contract of different styles of garments according to the equipment of the garment processing factories that can be produced by foreign trade. Every time we choose different garment factories according to different styles and other requirements. In other words, being a first-line brand may share a garment processing plant with other front-line or second-line or even popular brands, rather than some view that a major brand of all garments is monopolized by a garment factory. At the same time, according to the different styles of the year, the processing plants that provide production are not fixed.

"If we calculate the cost of processing in China, the cost of luxury clothing is very low. The clothing factory may sell products to the general agent at 5% of the clothing market price." Liu Man, who managed to trade clothes, said. She introduces that the enterprises that subcontract to luxury brands are mostly in the Pearl River Delta region, especially in Dongguan and Humen, Guangdong. "Their production facilities are better, and there are more raw materials for Jiangsu and Zhejiang."

Jia Jia also disclosed the "open secret" of the industry: "some brands are afraid to be known that they have factories in China or other developing countries in Asia, and even find remote factories to provide foundry services. Some home workshop factories even do not know the locals."