Standing On The Giant, The Top Star Group

Mr. Lai Guocheng, general manager of DUNLOP brand operation center of Ding Xing group.

Top star group has been doing foreign trade management in the past few years, so what kind of driving force will continue to march into the outdoor brand?

From the initial stage of foreign brands and foreign trade products to the early stage of the industry, and now domestic brands and international brands dance together, professional outdoor and outdoor outdoor, China's outdoor products industry is speeding up in a leaping posture.

The top star group has entered the Chinese outdoor footwear market by licensing the brand. Standing on the shoulders of the giant, it is more conducive to the rapid development of the brand.

Product design: public, functional, and life oriented

Before making products is the production of order type products, what line of products do we independently develop now?

The incompleteness of the channels of China's outdoor products industry and the sharp increase of consumer groups are all opportunities for the future development of China's outdoor products industry. Therefore, the products will be imported into the market for outdoor products. Due to the particularities of outdoor activities, the products manufactured by them are more demanding for Science and technology and function than those of other footwear industries. However, it is important to emphasize that the humanized design of outdoor products is more likely to arouse consumers' interest under the basic functional equivalence of science and technology.

Quality and reliable fashion outdoor casual shoes and garments are the core products, with a professional marketing team and strong and stable R & D capability as the guarantee, we will enter the domestic market in an all-round way.

And has its own R & D team and manufacturing plant, set design, development, production and trade in one.

Market orientation: large and medium scale

What is the direction of the brand in the Chinese market?

Mr. Lai Guocheng, general manager of DUNLOP brand operation center of top star group, said that in the next 3 to 5 years, under the uncertain economic situation, tourists will pay more attention to self-help tour, leisure travel and experience tour.

In order to quickly occupy the Chinese market, good products plus good service and good shops are the most direct publicity for the brand, and enter the high-end stores in China with "good brand + good product + market price", so that customers can be more directly attracted.