Economic Recovery Debt Crisis Wenzhou Shoe Exports To Where? Two

Worry

　　 Anti dumping barriers Still in

Wenzhou shoe enterprises have been committed to the elimination of low-end manufacturing criticism. In recent years, they have shown a good momentum of "high quality and high price". However, fluctuations in the international market often make shoe companies unable to compete.

Among them, another obstacle to Wenzhou leather shoes is the EU's "anti-dumping duty" which has never been around. In January this year, the EU decided to impose anti-dumping duties on imports of leather shoes from Vietnam and China for a period of 15 months.

"Some guests bought 80% genuine leather before. shoes 20%PU (leather) shoes, but now under the pressure of local consumption level, the purchase proportion of leather and PU shoes has just collapsed. Xu Xiaodong, director of the foreign trade department of Zhejiang shemet Shoes Co., Ltd., told reporters that he had taken part in the latest issue of the Canton Fair. He was very helpless for the shrinking of the European market. "At present, we can only try to maintain the market and retain some old customers. In fact, European guests also want to cancel the anti-dumping duty as soon as possible.

Deng Yunshou, manager of giant shoe industry Co., Ltd., told reporters that the giant leather shoes exported to the EU have dropped from 15% of the total share to below 10%. Because the EU's anti-dumping duties are mainly targeted at China and Vietnam, some international purchasing giants are transferring the purchase of genuine leather shoes to Malaysia and India.

way out

Looking for high quality New market

The EU's high barriers are forcing Wenzhou shoe companies to firmly grasp the major markets such as the United States. Huang Wanyi, deputy general manager of Dongyi shoes industry Co., Ltd., told reporters that Dongyi gradually increased its opening up to the US market and achieved results.

On the other hand, the resumption of exports of Wenzhou shoes to Russia and Ukraine is also beginning to see the dawn. It is reported that after the closure of the Cheel Guizo J market, many shoe traders in Wenzhou have moved to Russia to stay in such a large market. According to past experience, the peak season for delivery will be welcomed in the second half of the year.

For the ASEAN emerging markets with high hopes, leather products are relatively high-end, while the consumption capacity of ASEAN market needs to be cultivated. However, Kangnai and other Wenzhou shoe enterprises have begun to "test the water" in ASEAN, opened a store in Vietnam. Yesterday, the opening of the Malaysia Wenzhou China famous products fair, more than 160 enterprises in Malaysia joined ASEAN, and I believe there will be a new improvement.

No matter how the road of export goes, the quality of the product itself is still the right way. The Wenzhou customs also suggests exporting shoe enterprises. First, encourage and guide enterprises to upgrade the grade and quality of export products, strengthen the cultivation of large shoe enterprises with independent brands and independent innovation capability, enhance the international competitiveness of enterprises; two, increase the development of emerging markets, guide enterprises to disperse exports, and avoid the excessive concentration of the market to trigger trade friction.