Lining'S History Of Brand Development (Part Two)

In November 2003, the E-POS project was officially launched.

In December 2003, Li Ning Co and the school of economics and management of Tsinghua University and University of Technology Sydney business school jointly opened the first Sino foreign cooperative sports management master program to train outstanding sports management talents for the 2008 Beijing Olympic Games.

In December 2003, the Li Ning Co donated ten million yuan to Inner Mongolia, Jiangxi, Shaanxi, Yunnan, Guangxi, Hunan and other earthquake stricken areas.

In 2003, Li Ning Co's turnover amounted to about 1 billion 276 million yuan.

In February 2004, the first Lining professional football shoes were signed by the Spanish Basketball Association, and signed with the Spanish men's basketball team and the women's basketball team until 2008.

In June 28, 2004, Li Ning Co Ltd successfully listed on the main board of Hongkong Stock Exchange (stock number: 2331). This is the first mainland sporting goods company to list in Hongkong.

In August 2004,

In August 2004, Li Ning Co collaborated with Dr. Ned Frederick, a Exeter research and development company in the United States, to work together to develop the core technology of Lining sports shoes.

In September 2004, the first Lining professional basketball shoes Freejumper came out, marking the entry of Lining into professional basketball products in September 2004, and completed the strategic project of Li Ning Co Ltd group.

In October 2004, he worked with DRD design office to carry out the design of Lining sports shoes.

In October 2004, Li Ning Co Super League signed a strategic cooperation agreement with China University Basketball Super League (4 years), becoming the only designated sports equipment sponsor in the Super League.

In November 2004, the Hongkong design and Research Center "Lining sports technology development (Hongkong) Co., Ltd." was set up to focus on the design of Lining clothing products.

In January 2005, Li Ning Co signed a contract with NBA to become an official market partner of NBA.

In April 2005, Li Ning Co and NetEase formed partners to build a new "Lining NetEase sports channel".

In April 2005, Li Ning Co entered into strategic cooperation with SWAROVSKI, the world's largest producer of cut crystal.

In July 2005, Li Ning Co joined the China International Group and has stepped towards the international brand strategy.

In January 2006, Li Ning Co signed a contract with NBA Cleveland Cavaliers Damon Jones, Damon Jones will wear Lining's boots for NBA.

Lining brand became the first Chinese sports brand to appear on the NBA arena.

In March 2006, Lining's 001 limited edition was listed.

This is the first time Chinese sports brand has launched limited edition sports shoes.

In April 2006, Li Ning Co and ATP Association Tennis Professional formally announced the establishment of China's official market partnership in Beijing.

In April 2006, Li Ning Co and China University Student Sports Association reached an agreement to jointly build a new China University Football League.

In April 2006, Li Ning Co signed a contract with VFF in Hanoi. Li Ning Co will provide equipment for Vietnam's national men's soccer team and Vietnam's U23 men's football team in the next three years.

In April 2006, Li Ning Co and ATP Association Tennis Professional formally announced the establishment of China's official market partnership in Beijing.

In June 2006, NBA Cleveland Cavaliers Damon Jones was invited to China by the Li Ning Co.

During his 7 day trip, Damon visited three places in Beijing, Hangzhou and Shanghai, and had close contacts with Chinese consumers.

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In August 14, 2006, Lining brand joined hands with Mr. O'neal, one of the fifty big NBA stars. The two sides jointly launched the "Lining" SHAQ professional basketball product line to jointly develop the Chinese basketball market.

In September 5, 2006, Li Ning Co launched a professional technology platform for shoes products -- "Lining bow" shock absorption technology.

"Lining bow" is the first domestic R & D technology platform for sports shoes, marking the Li Ning Co's sports eye technology ability to become the world leader.

In September 12, 2006, the Lining brand signed a contract with the national track and field team of Sultan.

The Sultan national track and field team will be in the Li Ning Co for its specially designed training suit, match suit and award dress for the 2008 Beijing Olympic Games.

At the end of 2006, Li Ning Co won the Wang Jinbiao nomination award.

In January 5, 2007, Lining and CCTV worked hand in hand to create a new image of sports channel.

In January 12, 2007, Lining signed a brand internationalization strategy with Argentina national basketball team.

In January 29, 2007, Lining signed a contract with the Swedish Olympic Committee to become a designated partner of the Olympic sports equipment.

In April 30, 2007, Li Ning Co and Beijing Sport University jointly supported the development of rural sports in China and worked together with rural PE teachers.

In June 25, 2007, Li Ning Co signed an official partner of the Spanish Olympic Committee to fight for the Olympic Games in Beijing.

In September 24, 2007, China's sports brand signed the top player of the tennis industry for the first time - Li Ning Co joined hands with Ljubicic to gallop in the international tennis arena.

In November 15, 2007, Lining acquired the 57.5% equity interest of the famous table tennis brand "red double happiness".

In March 17, 2008, Li Ning Co was awarded the "first class advertising cooperative" by the first advertising media.

In May 2008, the Lining foundation and the Li Ning Co donated 12 million 490 thousand yuan to the earthquake stricken areas in Wenchuan.

In July 31, 2008, the Li Ning Co Ltd announced that it signed an agreement with Italy sports brand Lotto Sport in July 31st to obtain the exclusive franchise of the brand in China for 20 years at a price not less than HK $1 billion.

In 2009, Lining formally won the sponsorship of the Chinese national badminton team, overriding the history of YONEX's ruling the world badminton.