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The History Of Anta'S Growth

2010/6/30 16:56:00 63

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In 1994, the first sign of Anta was put on the doorway of a shoe making workshop in Jinjiang, Fujian. After more than a decade of development, Anta has developed into one of the largest marketing oriented comprehensive sporting goods companies in China. Ding Zhizhong, a Anta business leader, is special because of her special interest in sports in China.

Anta

(China) Limited is now holding limited liability company wholly owned by Hongkong anda International Investment Co., Ltd., with the honor of Anta advertising "China famous brand", "China famous brand product" and "China quality inspection free product". Its sales performance is among the highest in the country. In 2007, it was awarded the "Wang Jinbiao nomination Award" and "China Wang nominated nomination Award". In 2008, it was awarded the "first class advertising cooperative" by the first advertising media, and joined the China International Group in the same year, and has stepped towards the international brand strategy.

The market share of sports shoes is ranked first among all the similar products in the country for many years.

Anta is a pioneer in Sports Science in China.

In 2005, Anta set up the first sports science laboratory in the sporting goods industry in China, and devoted itself to the study of sports mechanics, aiming at improving the performance of Chinese athletes and promoting the development of sports in China.

"Innovation and change" is the tireless pursuit of Anta people. In terms of scientific and technological innovation, Anta currently has a number of national patents, and has become one of the makers of sporting goods industry standards.

Anta

It is a practitioner of the sporting goods sales monopoly system.

In 2001, Anta pioneered the establishment of a sporting goods monopoly system in China, and completed the pition from the production of single product to the comprehensive sporting goods brand operation.

Up to now, Anta has 4000 stores in China, and has established the most complete marketing network covering one or two and three lines in China, becoming the leader in the sporting goods industry.

Anta is a loyal partner of various professional events in China.

The rapid development of China's sports industry has brought infinite opportunities to Anta billboards for sports products. As a loyal partner of China's sports industry, Anta has long supported the Chinese men's basketball professional league (CBA), the Chinese men's Volleyball League, the Chinese men's women's Table Tennis Super League and other competitions, because Anta has been praised as "the engine of China's league tournament" because of its support for China's sports events.