Did You Pretend To Play In The World Cup In South Africa?

Sports, fashion, passion, collision

The two fields of sports and fashion have been infiltrating and influencing each other for a long time.

It is in 1990s that fashion brands really realized the importance of sports.

In 1994, Giorgio Armani designed the costumes for the Italy team participating in the world cup, excavated the earliest star model David James, then designed the uniform of the Premier League Newcastle united and Chelsea football club, and opened the market through football in the world.

At this point, almost every high-end fashion brand has launched a sports line.

Driven by Armani, many famous designers began to cooperate with pure sports brand to design pure sportswear.

Stella Macartney, the fashion designer of the British fashion company, is the most successful sportswear in fashion business for Adidas. He has achieved the ideal cooperation between the fashion industry and the sports industry.

However, some high-end fashion brands come from sportswear.

For example, the Italy brand Puccini featuring Abstract printing.

Internationally, sportswear is generally divided into two categories: one is the professional sportswear for the competition, the more professional and the higher technology content is.

With the improvement of media attention and the promotion of people's passion for sports, there are also factors of global broadcasting. In addition, fashion elements are also added to the design, which makes them more beautiful without affecting the competition. The other is aimed at sports wear outside the stadium, which is more daring in the use of fabrics, the application of many impossible fabrics, the stronger fashion sense of design elements, and the more sexy clothes.

The reason why Sport fashion is hot and bright in recent years is also because it has the characteristics of easy, functional and comfortable.

When I was a kid, a lot of people would dislike the sportswear is very "not fashionable", but after the launch of Y-3, Yamamoto Teruji proved to everyone that with the same materials, as long as the fashion and style were used in fashion and style, there was also fashion smell, so sports fashion began to be concerned.

Especially when it is affordable, both have good looks and functionality.

Just for the sense of pursuing sports.

After fashion and sports blend, the boundaries between fashion and sportswear are even more blurred.

In the view of the designer, a sportswear does not know whether to judge from the functional or aesthetic point of view.

But in the eyes of consumers, it is enough to experience and feel satisfied and fashionable with the combination of fashion and sports.

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Born in 1960, Italy sports fashion brand pioneer Robe Di Kappa (referred to as RDK), although doing sports fashion, is also a sports brand, but it is not a brand emphasizing professional sports.

It focuses more on lifestyle.

Compared with high-end brands such as Chanel, Langwen and Versace, RDK's sports line is not from high-end to low, but from professionalism to fashion.

"Robe Di Kappa is stylish and fashionable, and the fabric feels more athletic. I can afford it. This is the biggest difference between RDK brand and other high-end brands, and it is also the most important reason why I choose RDK brand."

A young consumer expressed his views without exception.

Kim Jones, the creative director of Dunhill Dunhill, is one of the pioneers to take the lead in breaking the boundaries between formal wear and sportswear.

His costume became the creation of the essence of twenty-first Century men's wear.

He applied the fashionable elements to the clothes that were full of sporty smell in his bones. The precise plane composition and pattern setting, the grey and white system, the tailoring, and the details of the smart weasel prints and Monogram, the frothing and crumpled Tee, the tight Knitwear, the middle sleeve Baseball Pants, and the bicycle shorts, all gave people the urge to exercise.

The Adidas series of shroome is selling well and indeed beautiful. The Track Suit, which has many lotus leaf edges and bead inserts, is even worn by Eason Chan.

Where is the difference of sports brand in China?

According to Meng Xianfang, a senior sportswear designer in China, the fashion of sportswear has become a worldwide trend since the 2008 Beijing Olympic Games.

He believes that domestic sports brands can not stay in the present stage, and waste huge market demand.

On the existing basis, we should boldly innovate and integrate into the design elements of our national culture and take a differentiated development path.

"Because of the developed media network, the consumer's information is more diversified, the concept of consumption is also keeping pace with the times, and the choice of clothing is more critical."

Meng said, "if brand companies want to do well, they should go before consumers.

From a more pure design point of view, designers need to walk ahead of the market and do things in the future tense so as to meet the current consumer's pursuit of fashion in order to meet the needs of the market.

Fashionable and colorful sports fashion has both the aesthetic effect of fashion and the spirit and vitality of sportswear. No wonder more and more consumers love them. They not only make themselves more sportswear stars, but also add some bright colors to the fashion leisure life of "pack" sports.

Innovation and investment is the only way for enterprises to win. Only by increasing R & D investment and innovating in the forefront of fashion can we constantly enter more and more consumers' horizons.

To be loved by consumers can continuously create and accumulate brand value and go out of the road of sustainable development of enterprises and brands.