Wuhan Clothing Starts The Brand War

2010/6/30 11:03:00 63

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The clothing sold in Hanzheng Street is wholesale, and only 5 yuan is sold for sale. The brand has entered the mall and opened up retail outlets, with a profit margin of 20%.

At the moment, there are wholesalers from the Han style clothing enterprises began to take the road of brand pformation retail.

Last night, the thousand orders dress costumes held an order meeting at the Qin Tai theatre. They released more than 200 autumn and winter costumes, and announced that they would open 220 Direct stores or stores in China within two years.

Wuhan Clothing Trade Association yesterday introduced that, because of the lack of loud brands, the vast majority of garment enterprises in Wuhan are currently selling "wholesale", and some even do not have designers, run by imitation run volume, make tens of thousands of products in one style, low added value of products, and the lowest profit for a garment is only 5 yuan.

This restricts the development of enterprises. According to the preliminary statistics, only a total of more than 1000 sales clothing manufacturers in the city sell more than 50 million yuan each year, only fifty or sixty, and the rest are "small workshops".

Li Qunbao, Secretary General of the Wuhan clothing trade association, said that the wholesale business of garment enterprises had the highest profit rate of 10%, but after the brand was launched, the added value of products was increased, and the profit margin could reach 15% - 20%.