The Opportunity And Stage Of The Expo's Franchise

The 19 day is Shanghai. The World Expo On the fiftieth day of the opening ceremony, the total number of tourists visiting the park exceeded 16 million. While the popularity of World Expo continued to rise, the sale of licensed products in the Expo also exceeded 20 billion yuan, and completed the original sales target several months ahead of schedule.

The sales volume of the world's licensed products exceeds the Beijing Olympic Games, creating the highest record of the sale of licensed commodities in China's international large-scale events. Meanwhile, it also brings huge domestic opportunities and "international arena" to Chinese enterprises.

In the concession shops in the Expo site, people often notice that many stores have posted notices of "Expo passports are sold out" and "everyone buys two Expo passports". stay China Pavilion Next to it, a salesperson at a licensed shop told reporters: "the Expo passport has just been brought in and sold out quickly."

Not only are Expo passports, World Expo's emblem of the 100 family surf key chain, "Haibao" design mobile phone chain, World Expo mascot "Haibao" plush toys and clothing hats, all praised by tourists. The sales staff in the park said that the price between 30 yuan and 50 yuan was the best selling product with commemorative value and use value.

Outside Expo Park, Shanghai Nanjing East Road The director of the flagship store of the tourism commodity mall said that the Expo and licensed products were the best sellers, accounting for 10% and 9% of the total sales respectively. In addition, limited edition products are well received by the collectors. For example, the 3 day of the May 23rd pure gold commemorative stamp was sold out, and the reinvestment Expo Gold Bar was also popular.

Statistics show that the more than 350 licensed manufacturers have developed 24000 products, covering 29 categories, such as daily necessities, food, precious metal products, philatelic products, diamond products, publications, and so on. About 15000 kinds of products have been listed.

Visitors in Expo Garden Licensed products Consumption of nearly 30 yuan, the highest daily sales have exceeded 14 million yuan. At present, the sales volume of Expo licensed products has exceeded 20 billion 500 million yuan. This is not only a huge cake, but also a world-class platform for many Chinese enterprises, which are widely involved in the process of manufacture and sale of licensed products.

Among the many franchised production enterprises, Shanghai Xin Shi Ao Limited by Share Ltd is jointly established by 20 private enterprises in Shanghai textile industry and the related industries in the Yangtze River Delta region. It is a "Consortium" of small and medium-sized enterprises.

As a senior sponsor of Shanghai World Expo licensed production, Zhu Zhengping, chairman of Xin Shi Ao, said in an interview with the media that more than 20 small and medium sized enterprises are qualified to form the new world proud company. The individual split operation has the characteristics of individuality and characteristics, which can activate and enrich the market, but it is difficult to undertake the major items. Only by holding together can we share the big cake of the Expo.

Compared with small businesses, big enterprises value the opportunity to display good image and enter the international market from World Expo to the world.

Zhou Chengjian, chairman of Metersbonwe, said that in doing business, we need to maximize profits for every transaction. Doing business is a lifelong business. The harvest is not in every transaction. It is "the greatest embodiment of the enhancement of corporate value in the global position and the realization of social benefits".

With the signing of the "China World Expo licensing products licensing agreement 2010" in World Expo, Shanghai, some enterprises in charge of the Shanghai license product management office think World Expo is the best platform for the world to understand China and understand Chinese enterprises, and it is also an important bridge for Chinese enterprises to show their strength to the outside world and toward internationalization. The products of licensed manufacturing enterprises enter World Expo, and brand image and word-of-mouth will become intangible assets.