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Develop Brand &Nbsp; Deal With The Rise Of Silk Price.

2010/6/29 11:44:00 35

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This year

silk

Prices are rising steadily, resulting in the downstream industry of silk spinning into the whirlpool of prices.

It is understood that in January last year, the national silk price was about 160 thousand yuan / ton, as of November last year, up to 250 thousand yuan / ton, and in April this year, the price of silk has been soaring, and the price of silk has increased by 30% in two months. The purchasing price of raw silk cocoons has risen from 50 thousand yuan / ton in the same period last year to the current 85 thousand yuan / ton, and the price of processed silk per kilogram is going to rise several hundred yuan.

The price is so unstable that many enterprises with orders have suffered serious losses.

Developing new brand marketing channels

Jin Xikang, general manager of Zhejiang Canbo Home Textile Co., Ltd., who has been producing silk for 20 years, believes that the increase in silk prices is mainly due to total production reduction.

Early last year, due to the impact of the global financial crisis,

silk

As prices went down, silkworms reduced their silkworms.

Today, the global economy is recovering rapidly, and domestic and international market demand is increasing, making the supply of silk tight, so prices are rising rapidly.

In the first half of this year, the drought in the five provinces of Southwest China also seriously affected the output of cocoons.

Canbo home textiles, which are mainly exported to produce products, are also worried about the rising prices of raw materials. Many orders for last year were basically zero profit or deficit production.

Now, many customers ask for quotations, but because of the instability of silk prices, quotations are very difficult.

In the face of such a serious situation, Jin Xikang said that Canbo home textiles will actively communicate with old customers, explain the situation of domestic raw material prices and customer specifications, and then adjust prices appropriately; at the same time, develop new brand sales channels, seek direct customers sales, expand the procurement links with scale advantages, and reduce costs.

Strive to use the best raw materials to produce the most high-end silk quilts and silk products in China, and sell these products at the lowest price, so that customers can be assured and satisfied, so that the enterprise can develop steadily.

Rich product mix

The same is the production of silk products in Jiangsu Taihu snow silk home textiles in the raw material prices have also been greatly affected, the company in charge of planning and sales manager said, Taihu snow is made of silk home textiles, the price of silk is higher than cotton even higher, and at present, the sales pressure of the enterprise is very great.

However, the company has no intention of raising prices temporarily, because the Taihu snow brand is the people's market, the price increase will affect the product sales and customer loyalty, and, as a responsible enterprise, it is impossible to increase the price of raw materials, and the price of products will go up.

However, if the price of raw materials is too high in the coming period and the consumption of raw materials is depleted, enterprises may also make some minor adjustments, and do not rule out the possibility of price rise.

In order to alleviate the pressure of rising costs, Taihu snow silk silk textile company intends to make innovations in channels. On the one hand, we should take the way of reducing intermediate links and make new attempts at the terminals, reduce the profit margins of enterprises, and give profits to the people. On the other hand, we should enrich the product series, enrich the product structure and meet the needs of users, such as extending some silk products and silk related functional products.

The rising price of raw materials has led to some enterprises' panic.

Home textiles

Businesses need not be pessimistic.

Price is determined by the relationship between supply and demand. With the acceleration of urbanization, the market demand of home textile products is also increasing. With the improvement of living standards, people's pursuit of product quality is also rising. The concept of home textiles has gradually divorced from the original warmth demand, and more is to pursue a psychological feeling and feel a new way of life, and to satisfy all these needs a mature brand to support.

Therefore, it is foreseeable that this round of price rise will lead to a new round of product development and brand competition in the industry.

Home textiles

The development of the industry must play a positive role in promoting.