2010 Wenzhou Shoe Industry Rebirth (2)

Perfect industrial cooperation system

from Industrial chain Develop towards supporting services

The development of the footwear industry has lengthened the industrial chain, forming an industrial production system consisting of three main industries of shoemaking, leather making and leather goods, as well as supporting industrial production systems of synthetic leather, shoe materials, shoe machines, shoe lasts, shoe molds, shoe decorations, leather chemicals, and other related professional markets, giving play to a strong agglomeration effect. Many shoe leather supporting enterprises at home and abroad have set up sites or opened windows in Wenzhou. The polyurethane produced by Huafeng Group has been widely used in Wenzhou shoe industry, improving the competitiveness of products and market share.

The development of the industrial chain has given birth to five major industrial bases, namely, "China's synthetic leather city", "China's leisure shoes production base", "China's famous rubber shoes city", "China's shoes city women's shoes base", and "China's leather city". With the establishment of China Shoes Capital, the service systems such as Shoes Quality Supervision and Testing Center, Dongyi Public Bonded Warehouse, Light Industrial Product Comfort Research Center, Leather Research Institute, Shoes Capital Library, Museum, Information Center, Technical College, Cultural Plaza, Exhibition Company and Design came into being. The leather shoes sub technical committee of the National Technical Committee for Shoe Standardization settled in Wenzhou. After 13 sessions of Wenzhou International Leather Exhibition, more than 800 enterprises from 28 countries and regions participated in the exhibition in 2007, and more than 1300 booths built a convenient business platform for shoe and leather enterprises.

　　 marketing network sound

From a single market to both internal and external markets

Wenzhou shoe industry has built a marketing network covering domestic and foreign markets with the main line of distinctive chain stores, professional outlets and characteristic markets, and with the help of processing trade and transnational retailers' sales channels. At the same time, a group of well-known enterprises have launched various marketing methods in the form of chain stores with unified logo, image and price, such as Kangnai's Brilliant Project, Aokang's First Brand Project, Red Dragonfly's Shoes Culture Exhibition, Saint Laurent's Jade Carving Project, McGonagall's 1000 Store Achievement Project, Gerrard's China Red Project, and Beast's Blue Ocean Project, It has greatly improved the reputation and popularity of Wenzhou shoes.

　　 Kangnai Group It took the lead in establishing a franchise network nationwide, with 12 sales branches, 50 offices and more than 2600 franchise stores nationwide. From "quantity expansion" to "quality optimization", it entered the intensive cultivation stage. In 2006, it began to open franchise stores abroad, and in 2007, the number of foreign franchise stores reached more than 200. Aokang Group has continuously innovated its marketing model, from chain monopoly to multi brand operation, and has set up more than 30 provincial companies, more than 3300 chain monopoly stores, and more than 800 store in store stores nationwide. Jilda Shoes has set up 28 provincial branches and more than 1700 franchised stores in China, and more than 10 self operated branches overseas, which has taken the initiative in foreign trade operation.