This Season Reproduces Rococo, Shao Yong, The Designer Of Mondial.

Rococo is reproduced this season. In the eyes of designer Shao Yong, wearing and expression is an eternal topic in fashion life, and guides the improvement and improvement of social life quality.

However, this topic is extremely rich and changeable. As there are no two identical leaves in the world, there will not be exactly the same contents in fashion design and performance.

And this nearly 20 years of advanced clothing brand Mondi Al, Shao Yong positioning for "Rococo reproduction"!

Reporter: what is the style of Mondi AI, who is positioning high-end women's clothing?

Shao Yong: classic, in the field of clothing and even fashion, people give the traditional classics or fashionable and fashionable things to the trend and personality, taste and quality, and give the demands of the times. For luxury goods and even expensive material costs, this is the goal that designers are constantly pursuing.

Reporter: brand is constantly insisting, constantly seeking new, how can designers add points to classic brands?

Shao Yong: in Mondial's brand management, the cultural appeal and the passion for style make the brand always adhere to its own aesthetic attitude in the design style, and firmly believe that this aesthetic attitude can bring joy to the consumers who need this kind of product, such a creative attitude will make the brand benefit from the accumulation of style.

Interviewer: how do you identify your brand?

Shao Yong: in fashion life, clothing has played an important role in promoting life, and even the first element of fashion life.

In the modern society with the trend of popularity and individualization, people's cultural and aesthetic exchanges and value recognition can be obtained from the intuitive perception of clothing due to the improvement of people's quality of life, the accelerated pace of life, the continuous enrichment of life contents and the continuous improvement of cultural consciousness.

Reporter: what is the role of brand in the form of clothing?

Shao Yong: the expression of clothing is not only a beautiful form, but a special way of language, an image carrier that contains social consciousness, natural consciousness and the real meaning of objective things.

In this sense, fashion designers and craftsmen must stand at the forefront of fashion, deeply understand the relationship between times, life and fashion, and become fashion promoters, participants and interpreters.

Although Mondial has a history of 19 years, the brand style is constantly improving. It is not only the brand that needs to create new designs in the change of international fashion trends, but also the users of products are constantly improving their appreciation of clothes and enhancing their requirements for life elements.

Therefore, the brand needs not only to persist, but also to seek novelty. It needs to guide women who are keen on fashion to become more and more new in their own style. This is also the embodiment of the core competitiveness of the brand.

Reporter: is the Rococo style of this season a review of classic brands or a new starting point?

Shao Yong: it's Rococo style fashion blockbuster.

Not only is the famous CHANEL holding fashion party for it, but the "VOGUE" magazine has carried out 20 pages of graphic and thematic reports, and more importantly, all this happened in Paris, France, and the clothing art career of Mr. Stanley Suen also began to grow up in Paris.

Mondial's brand is more or less with the elements of Rococo art.

Reporter: what is the origin of brand creation?

Shao Yong: in 1978, Mr. Stanley Suen founded the Mondi al brand in the fashion capital of Paris. At the same time, it launched the first series of the brand -- ELEGANT SERIES (elegant series) and opened a high-end fashion store in Paris.

The elegant series has always been the core product of Mondial and represents the basic style of the brand.

This series is also one of the few designer brands in the designer's brand, with the main appeal of "Baroque" and "Rococo" style elements, and integrated into the nineteenth Century "Vitoria style" elements, as well as "romantic" elements and characteristics of senior women's clothing.

Then Mondial launched two other product lines -- CLASSIC and LUXURY SERIES (classic series and luxury Series).

The classic series is mainly in the workplace, while luxury series include luxurious fur, exquisite evening wear and other products.

The introduction of these two series has directly promoted the development of the brand and the improvement of the reputation of the market.

Reporter: every new theme is a new starting point for a designer's journey.

Shao Yong: Yes, we need to let people feel, think and recall in the experience of life to get the satisfaction of having a taste of life and get people's true feelings about the quality of life.

This is a romantic and lasting "inner journey".

Fashion expression