Shishi Garment Enterprises Layout "Brand Life Hall"

Since this year, a number of new and old brands, such as Shishi Attenborough, Kabin, Stuart, Fuguiniao Men's Wear, Jim, have set up "brand life halls" and "brand experience halls" with different styles and a certain scale in some large and medium-sized cities across the country. Through the interpretation of brand culture, more consumers become "loyal fans" of brand clothing. According to the statistics of Shishi Textile and Clothing Trade Association, there are no less than 300 "life halls" or "experience halls" set up by Shishi brand enterprises in other cities this year.

After a period of accumulation, a number of brand clothing enterprises in Shishi have owned a large number of terminal outlets. With the increase of clothing brands and the intensification of competition, terminal outlets have become a new "decisive point". Shishi brand enterprises should move with the times. Attenborough has introduced Taiwan's advanced terminal network marketing system and set up "brand experience halls" in many first and second tier cities in the country; Huangbao Garments has set up a "brand life museum" in key cities selectively in pursuit of "garment artists". In addition to these old brands, a number of leisure and fashion brands such as Langdao and Western Manor also show their own ingenuity in terminal construction, attracting many young consumers.

"In the post crisis era, the competition is more intense, and the victory of the terminal means the victory of the market." As a person in charge of the Shishi Textile and Clothing Association said, many brand clothing enterprises in Shishi have made breakthrough gains in the sales terminal this year, and new consumers have been attracted by the "large-scale dissemination" of brand culture, The market sales generally increased by 20% to 30%.