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Givenchy Cancels Advanced Custom Fashion Show

2010/6/24 11:06:00 42

Givenchy women's clothing to be displayed in July 6th

Advanced customization

The series will be far away from the flash, stage and audience, but will dedicate a "more low-key, more refined atmosphere" to customers and media invites.

Abandoning the traditional fashion show, Givenchy said that the company would not abandon the original gorgeous style, but adopt a special layout, beyond any traditional style of fashion show.

The fashion show will select the audience carefully, and only customers and media can see the whole brand series.

Riccardo Tisci, creative director of Givenchy, said in an exclusive interview with WWD: "I want to make the advanced custom show more personalized, not just another one.

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In such a special fashion show, people can see it closely and touch it. "

Riccardo Tisci also explained the details of the new form show: some clothes will be displayed on the styling models, and of course there will be some real models, including Lara Stone and Mariacarla Boscono.

In addition, photographer Willy Vanderperre will be invited to take a collection of works of this series.

In fact, the preparations for the new fashion show are cost free and will cost 35% more than preparing for an ordinary fashion show.

Tisci also revealed that in this season's release, he will focus on the design of evening dress, and each dress will have a large amount of embroidery decoration.

At the same time, this is the first time that Tisci has given up the design of the black dress, which is a challenge for him.

Riccardo Tisci's description of this season's dress is lazy, sexy and masculine, and uses a lot of decorative elements.

After the Givenchy, the advanced custom fashion launch will be held at the fashion Salon of George V Avenue, and the form will be changed accordingly.

This is similar to that of the 50s of last century, when clothing was not yet available. It was a time when high fashion was a unique show. It only held exhibitions in private houses.

For Riccardo Tisci, who has been the creative director of Givenchy for five years, haute couture is still a creative laboratory.

After the economic crisis, a new era is coming. Creativity is being renewed. For advanced custom fashion, this is a good opportunity to return to absolute luxury.