How Much Is The Fashion Customization Mode?

Origin of garment customization

Men's tailor originated from Britain more than 300 years ago, when SavileRow street in London was tailored to the Royal custom military uniform and riding suit, and then evolved into a formal suit.

The earliest custom made of women's clothing originated in France, originally serving the royal family and the nobility in France.

The world brand "ChristianDior", "Channel" and so on are tailored tailors shop several generations ago.

In China, most of the western-style clothes shops in Shanghai were British or Jewish masters before and after 1850. They taught their tailor-made skills to apprentices of Ningbo and Fenghua, and gradually formed a group of "red gang tailors".

In 1920s, Shanghai's tailor-made business was at its height. At that time, the more famous shops were "Hilder" and "Pei Luo Meng".

How much is the fashion customization mode?

Keywords: Volume Measurement

From the perspective of customer value, the current fashion customization mode is called tailor-made, and its core value is "fit". This is also the concrete expression of Chinese mediocre culture on clothing, impartiality and suitability, namely the so-called "tailoring and watching dishes for dinner".

For example, the old style cheongsam, why Song Meiling can still swing freely in the Qipao with necktie hoops? The essence lies in the mystery of the neckline and the side lapel.

Keywords: advanced garment customization

This intimate "personalized" service for high fashion customization is very popular abroad.

Some high-end shops customize the international brand fabrics for the customers. They usually visit and discuss with customers first, then provide the design according to the customers' requirements. Then, according to the customers' requirements, they provide different prices, different colors of fabrics and sample suits for customers to choose.

After reaching a consensus on all kinds of details such as fabric, style, price, delivery date and so on, it will be welcomed by customers who are very personalized.

Advanced customization in China is the heart of Chinese designers.

Too many people do, but too few people understand the essence.

Guo Pei, a well-known custom dress designer in China, has concluded that her custom brand is famous because it represents the ultimate luxury of Eastern women's dream.

Keywords: quick customization

How to make garment customization more responsive to the fast pace of the times?

A pattern called "clothing quick customization" also came into being: from looking for fashion fabrics to developing sample clothes, from customers looking at orders to helping customers choose models, from industrial production to return, so as to win quickly, so that both quality and efficiency can be guaranteed, as well as cost reduction.

The reason why Chinese menswear brand YOUNGOR can provide one to one personalized service for sporadic customers is the customized system. There are more than 60 suits and variants of Chinese consumers, with more than 50 main models and more than 500 specifications.

After putting the volume data into the computer, it can automatically generate the model that matches the shape of my body in just a few seconds, and simultaneously cut out the pattern. Each order can be processed for less than 2 minutes, which is convenient and quick.

Keywords: Mass Customization

Once the garment is quickly customized to mass production, it is group buying customization, that is, mass customization.

The production mode of mass customization is characterized by low cost and high efficiency. Levi 's jeans are a good example of mass customization.

Levi s provides customers with nearly a thousand different styles and colors of jeans, which can be customized on the assembly line according to waist size and other personal sizes for only 10 dollars.

It is this custom-made service that guarantees customers the satisfaction of their jeans. The turnover of the company has increased by nearly 30% and the operating cost has been greatly reduced.

Keywords: underwear customization

I can't mention underwear customization here.

With the maturity of people's consumption consciousness, the era of profiteering in underwear industry has ended.

And underwear customization will be a big market, because it meets consumer demand while satisfying the spiritual consumption of consumers.

It is undoubtedly the great advantage of underwear customization that we can quickly and accurately measure the three dimensions and finish the work in the shortest time.

Like LA MIU, Japan's leading fashion design and update speed has become one of the representative brands in the field of underwear customization.

Key words: diversification

Making clothes for your own individual means that you don't have to search for products that you have long been looking forward to, and you don't have to pray "don't bump into other people's clothes" on the way to wear expensive designer clothes. You don't have to pick up a dress to say, "if you have more lace on your collar," and so on.

Of course, the type of clothing customization is not limited to senior suit, but more diversified.

Uniforms, shirts, blouses, underwear, shoes and hats can be customized.

As long as you want to know, as long as you want, customized clothing can satisfy all your personalized desire for clothes - you can even print your personal signature on the cuffs.

Chinese characteristics of garment customization

Men and women are different in the north and the south.

According to the statistics of Beijing clothing association, there are more than 200 garment design studios in Beijing, which are engaged in customized business. Although the price of each set of high fashion is very high, but because of the design of its personality, rare fabrics and exquisite workmanship, it attracts many customers, making the industry in Beijing market already taking shape.

Compared with the heat in Beijing, Shanghai, the leading city of fashion trend, appears desolate and depressed in women's clothing.

The reason for such a gap is not only because the two cities have completely different cultural backgrounds, but also because of the clothing philosophy and habits of Shanghai consumers.

What's interesting is that the custom business of senior men's shirts is very popular in Shanghai.

Many Shanghai men have great demand for and consumption of shirts, and have a higher demand for styles and fabrics. Many white collar men choose to make their own shirts because of their personal preferences and stature.

Clothing customization reflects not only personal preferences and tastes, but also a presentation of social civilization.

From the perspective of modern people's understanding and pursuit of clothing, the development of customized industry is an inevitable trend.