Clothing Stores Make Money In The Off-Season.

Ask a question, did the clothing store do well last year or last year? The answer is definitely good last year! If I asked you last year, is the clothing store good this year or is it done well last year? The answer is also good for last year! The clothing industry is like a besieged city. People in the city want to go out, and people outside the city want to come in. So, we see a bunch of people coming in and out. Some of them have made money, and there are always losing all their property! The owner of the shop has changed one by one. The most important answer is that clothes shop is becoming more and more difficult. Who makes the clothing store more and more difficult?

Whether it's the retail of personal clothing or the wholesale of women's clothing, a store owner has changed a lot in recent years, but no one can do well.

It is not that the operators themselves are not having problems, but the problem is that they buy fewer people.

So, those who see bad business, such as bad luck, low season, financial crisis and so on, tell me, honestly, your business is not good enough to be related to the world. Is it really a bad relationship? Can people not wear clothes? No, it can not! And the survey shows that the total sales of clothing in recent years are on the rise.

So we can understand this: in cities, the demand for clothing in every city is constant and even increased, but those in physical stores are unable to sell anything. The reason is not that people do not buy clothes, but that people buy clothes from other routes, and that way is online shopping.

So those who always groan and do poorly in clothing business are not having problems with your service, nor are you having problems with your clothes, or even a problem with the world. The problem is that your sales way is not able to cater to the hearts of consumers, so your business will become more and more difficult to do. Consumers are your parents, you can not get the recognition of your parents. How can you have "food and clothing"? Today's shopping needs, personality, characteristics, and price!

When the clothing sales are off season, many bulk store owners ask me if they want to offer discounts, or do they want to reduce sales? We have been working for the landlord for several months. Personally, we feel that the discount will be reduced, and the stores will also be discounted. Do you have your arms bent over other people's thighs? Can the price be lower than others? It's not that we do not promote sales, but we need to have something new. Now the middle and low people are very concerned about the price and quality!

How can we alleviate the so-called "low season" of clothing?

1, online shop, entity store two pronged approach!

2, starting from the collocation display, the physical store has made some special features, but the clothes themselves are not beautiful, but it is beautiful after that. Why is the shop so good-looking? Some people buy it? Because someone looks nice. The service attitude is good. If you see this is called "dear", we can't do that when we call it a parent. We can try to create a warm shopping atmosphere. In a market economy environment, the guiding consumption is whether we can make the consumers feel satisfied in spirit.

3, gold in different places! Make some special features from the goods, you can make your own products, but you can scour some local products.

4, the price advantage attack, in the market economy environment, more and more thrifty people, low-grade clothing, can also wear a high effect.

In particular, we must pay attention to the promotion and the popularity of some pactions. In particular, we should pay attention to the fact that some shopkeepers say that they will have emotions and money is not enough. They will offend the guests and the next one. How many of them are there? If the consumers with a little "sex" are "wild" in the shop, please follow her breath! If the owner is really a very emotional person, please see money when you see it, why do you want to see the money and serve the business, why do you want to spend money with it? 5, more

In a shop, the guest picked up a suit for half a day, and the shopkeeper opened a price. The guest kept the price down, but the shopkeeper cried like that, but he said, "how much is the clothing on the Internet?"

The shop has become a shopping mall.

Yes, the popularity of the internet almost makes everything pparent, and online shopping is convenient and cheap. So many people choose online shopping and the same clothes, because the shop has no shop rental and other expenses problems, so the price is much cheaper than the physical store, and online shopping door-to-door, away from your walking, and now people are keen to stay at home, so shopping groups in the shopping area is missing a large part.

Today's clothing stores are very important for popularity. Generally speaking, when a newly opened clothing store opens up, it is hard to be popular if the goods are not featured at all. Only when it comes to "annoying people", it is only urgent and annoying to watch the guests coming in and out.

It's not popular.

1. hard trick, if the store's clothing is good, but not popular, teach you a strong recruit, put a pfer at the door of the shop, and then put an advertisement saying: because of the sharp turn of the store, we will clear the whole warehouse first, try to attract more people, earn less money, and so on, and tear up the pfer.

2. remember that Dongguan Humen big Ying has that kind of T of a few yuan, to choose that kind of good quality, good style, pure cotton! Although it is the stock cloth (inside the tube it is called Shi Bu cloth) do, but take back to sell ten pieces, nine pieces, make a float car slowly sell popularity, then the store clothes to match well, make the highlights!

Curtilage, like Internet irrigation, can be posted at local forums or city forums, and I believe that every person in charge of the shop has broadband and computer, no matter how to irrigate on the Internet, go to the city forum or local forums to publicize their own stores, display their own stores, and show themselves! If they are ripe, they will naturally come to visit! Do not believe, try! They are mainly their own goods. They should be able to attract people, sell their eloquence, and keep them. 3. nowadays, people are all compared.

4. the local newspaper only advertised more than a dozen advertisements!

How to make business better and more ways to learn? The most important thing is to integrate their own services and products, and enhance sales strategies.