Xia Liang Products: What Will Win The Favor?

Compared with previous years, the midsummer of 2010 has added a great joy and anticipation to the great event. The spotlight of World Expo and the world cup has made the sultry air boil.

In contrast, this is the cold home textile store, which has not been popular among consumers, and its sales performance is not optimistic.

The summer cool products of home textiles include towel quilts, summer cool quilts, mat and so on. Before the summer comes, they get on the shelves of home textile stores early.

In the hot summer day, the cool products of summer cool meet the cool demand of the consumers with its ultra-thin characteristics and good air permeability.

Why should the products that should be pursued be met with cold reception? For this reason, reporters visited some home textile stores to explore the reasons why Xia Liang products were not popular.

In the Xidan Zhongyou home textile store, the reporter saw several women who had wandered for a long time before the mat and straw mat.

The reporter interviewed one of Miss Wang, asking why he did not choose anything.

Miss Wang told reporters: "the present mat has no difference from the previous years. It is nothing new, and it is not comfortable enough.

It is no better than the cold mat bought before. There is no need to buy it anymore. "

In succession, several consumers asked the same questions, and the answers were basically the same: Xia Liang's appearance design and comfort did not reach the requirements of consumers, which affected the sales of products.

Indeed, compared with other kinds of home textiles, Xia Liang products are not good at appearance.

Even from the design of some cool brands of big brands, we can not find the bright spots that people praise. The comfort level is not comparable with other star products.

Is it not enough for home textile enterprises to pay attention to the products of Xia Liang, or is it too demanding for consumers? The general manager of a home textile store told reporters that most of the products were processed by OEM, even those of some big brands Xia Liangpin.

Xia Liang products are not the focus of their production.

Since Xia Liang products are all OEM, the links such as product design, planning, management and sales can not be as standardized as the production processes of other home textile products, and products naturally can not meet the increasing needs of consumers.

Judging from the market environment of Xia Liang products, the Xia Liang products market in our country is still in its infancy, and many factors such as the technical content of the industry and the poor demand for capital assets have led many small family workshops to intervene in the industry.

Nowadays, most of the summer cool products enterprises are mainly private enterprises, and they are far behind the development of the industry in terms of brand awareness, management innovation and system reform.

At the same time, the industry organization is not perfect, and lack of effective norms and management, so that many enterprises in the process of competition, resulting in many non-standard competition behavior, to a certain extent, restricts the development of the industry.

On the other hand, some large scale home textile enterprises will not introduce a complete summer cooling product line in order to win the short sale of summer cool products. This also hinders the development of the Xia Liang products industry to a certain extent.

Xia Liang pin is not popular.

What is the market potential of Xia Liang pin?

The consumption of cool products is mostly concentrated in the middle and low income group, and is also the largest consumer group in the future now and even in China.

With the rapid development of China's economy and the improvement of the income level of the middle class, the establishment of the national guarantee system has gradually increased the added value space of the Xia Liang products and has great potential for development.

With the improvement of living standards, the consumption concept will also change to some extent.

For home textile products, people pay more attention to the material quality, the overall color and the design combination of the products, in pursuit of distinct personalization and unique product style, and the home textile enterprises have not disappointed many consumers. From design to production to sales, they strictly control the quality of products and satisfy the needs of consumers.

Only in the field of cool products, consumers find it difficult to find their cool products.

Compared with those beautiful autumn and winter products, the design of Xia Liang products is obviously not enough, not fashionable enough, lacking individuation, not to mention brand characteristics.

Just imagine that if Xia Liang products also pursue fashion in the design, pursue style and pursue innovation, it will drive the whole summer cool industry to rise rapidly and get out of the current predicament.

For home textile enterprises, once the product meets or even stimulates the needs of consumers, it will bring an incalculable profit.

According to the calculation of 300 million families in China, the average household's consumption of cool products in summer is 100 yuan, so the sales volume of Xia Liang pin will reach 30 billion yuan a summer, which is an amazing number.

Home textile enterprises only see that Xia Liang products have strong seasonal restrictions, but they neglect the huge profit margin of Xia Liang products.

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Summer has always been the selling season of home textile products, which is inseparable from home textile enterprises not having a good grasp of Xia Liang products.

To make the off-season not light, home textile enterprises must first change their ideas and attach importance to the production and sale of Xia Liang products.

The design of Xia Liang products is the key.

Home textile enterprises should design products according to the characteristics and materials of Xia Liang products.

We should pay more attention to the coloring, patterns, accessories and the overall style of the products.

Different summer cool products are made of different materials. They should have different design concepts and plans and produce different styles.

For example, the summer cool quilt can be made of natural chemical fiber or silk and feather. In the color, we should use cool and cool colors such as blue and green to create a cool and elegant atmosphere for consumers. The design of the pattern should be natural without any lack of fashion sense. Cartoon characters, modern geometry, technology elements and natural landscape can be the materials and inspiration for design creation. The Haibao image of World Expo and the football elements of the world cup can also be applied to the design of the pattern with the help of the design, and I believe that it will be favored by consumers.

For example, long time ago, popular mat, there are many choices of materials, such as bamboo, linen and so on.

Because of the special material of the mat, the style of the mat is limited. The cold mat on the market is out of its natural color.

In fact, the design of mat can also play its role.

For example, in the design of the mat, it can be inspired by Chinese ink painting elements and calligraphy elements, and can also be accompanied by ancient Chinese poetry and songs, so that home textiles can collide with traditional culture and create Chinese style mat products.