Quanzhou Footwear Industry In Fujian Speeds Up The Pace Of Innovation And Innovation

Shoemaking industry is a typical labor-intensive industry, which is always transferred to countries and regions where labor costs are low. As the traditional pillar industry in Quanzhou, the shoemaking industry, which has more than 4000 large and small shoemaking enterprises and has an annual output of more than 1 billion pairs, is now coming. Industrial transformation Upgrade gateway.

Market segmentation to avoid homogenization, lean production to management benefit, technological innovation and brand building to enhance product value-added. Transformation and upgrading, rather than simply shifting, the pace of innovation and innovation in the footwear industry in Quanzhou has proved this strongly. A pair of shoes has created a big market. Quanzhou must accelerate the transformation of development mode and speed up the construction of a strong economic city.

Lean production, bid farewell to low efficiency

In the lean production demonstration line of the two branch factory of Guo Hui, green is the main theme here. The aisle has a pot of greening plants every few meters. The production line is also covered with green ornaments. It is full of vitality. But the garden work environment is not the fundamental difference between the lean production and the traditional production line. The production of most shoe making factories is generally divided into three stages: cutting, sewing, and forming. The parts processed in each process are concentrated together, and transported to the intermediate storehouse by the special person. After counting the quantity and matching them, they are further divided into the next process. The raw material to the finished product line will take at least a week. Lean production connects three main processes to form a smooth production line. According to the introduction, after the transformation of the two branch plant's production platform, the production efficiency has increased by 30% at least, and some efficient teams and groups can even increase 50% - 60%.

Over the years Intensive and meticulous farming The shoe making industry in Quanzhou has brand advantages and manpower advantages, but it does not have the management advantage. Low production efficiency is a common problem in many small and medium-sized shoe making enterprises. Production is the foundation for the development of shoe enterprises. As a result of inefficient management, a lot of Quanzhou shoe enterprises are wasting seriously, and the waste of manufacturing costs has become a stumbling block for many enterprises to increase profits. Investigation shows that the cost of waste in Jinjiang shoe enterprises is up to 60%, which is due to material waste. Control cost, efficiency is king. Finding the core idea and management method of production cost control has become the breakthrough way for Quanzhou shoe enterprises. Many shoe making enterprises such as Guo Hui, Jordan, and Starling have tasted sweetness from lean production. With the lean production in the footwear industry in Quanzhou in the ascendant, Taiwan executives who are meticulous in detail management have gradually become popular, and become the main talents of Quanzhou shoe enterprises.

Technological innovation drives brand upgrading

By putting the distance sensor into the shoes, when the two pairs of shoes reach a certain distance, the mother and the child's shoes will send out a melody, so that the child can always be in the safe eye of the mother. This is the new shoe product made by Jinjiang winkle Shoes Co., Ltd., which is specially designed for young mothers. In recent years, a number of high technology products have been unveiled in some shoe industry's small and medium-sized brand ordering meetings in our city, which are refreshing, such as a warm health shoes launched by wild shoe company, and a high-end gift shoes series developed by high-end shoe makers for high-end gifts. Small and medium-sized enterprises in Jinjiang have implemented the strategy of "going high", which shows the courage and wisdom of enterprises to promote brand upgrading by technological innovation.

In recent years, the R & D investment of shoe enterprises in our city has been increasing. The enterprises on the scale basically have their own R & D laboratories. Anta, Jordan, and 360 degrees and other large independent brand enterprises have closely integrated the innovation and brand influence of the enterprises, and used high-tech means to enhance the added value of the products. Anta's sales increased by 30% over the same period last year, and its profits increased by 40%, and the tax revenue reached 700 million yuan. Ding Shizhong, chairman and chief executive officer of the company's board of directors, attributed the growth of his performance to two reasons: first, the successful shaping of the brand; the breakthroughs in independent innovation and scientific research investment. Last year, Anta invested more than 200 million yuan in research and development, more than 30 patents were added, and a design center was set up in the United States, with more than 1000 R & D teams.

According to introduction, Quanzhou City footwear industry The chamber of commerce is planning to build the footwear research and development center of the whole city by means of "association organization lead and enterprise common injection". The center will extensively collect information on footwear market, design and develop new products that are marketable, and rapidly supply technological achievements to enterprises.

Product extension and new market development

The footwear industry in Quanzhou, which is mainly made up of sports shoes and formal shoes, is quietly blowing a "casual wind", and will continue to expand its territory in the future. A group of sports shoes, women's shoes, business men's shoes and even shoe materials enterprises have been transformed, making the casual shoes market appear competitive and competitive, and extend to casual wear and so on. Shishi bulls giant shoe company is speeding up the development of casual wear, leather goods and denim market, with a view to better interaction with casual shoes in the future. Shishi Mu Lin Sen Shoes Co., Ltd., known for its production of business casual leather shoes, has announced that it will march towards the outdoor sports market and will also develop towards dress in the future. With the development of the demand for shoes from the original cloth shoes to leather shoes and sports shoes, now it is developing towards leisure, fashion, business, outdoor and so on. Entering the leisure industry has become a brand new attempt for the footwear industry in Quanzhou to implement multi category strategy. It also reflects the innovative spirit of enterprises in the face of the multiple needs of the market.

Following the footsteps of sports shoes to the sporting goods industry, the trend of the integration of children's shoes and children's clothing in Quanzhou children's shoes enterprises is becoming more and more obvious. The first batch of Bumblebee's first shoe and clothing integrated stores have been unveiled throughout the country, and the ABC brand spring summer clothing series has been on the market all over the country. In order to get rid of the low profit and pursue the brand's sustainable development needs, enterprises have begun to expand their journey, and the clothing market with higher profits has become the goal that enterprises must first take.