Clothing Brand Hatches New Lu Song First

At present, the clothing industry in Zhuzhou, Hunan is also included in the drum battle of the park. The clothing industry has been included in the planning of 100 billion industrial clusters. It has become an industrial consensus that the paction of the market is pformed into clothing processing advantages and brand advantages.

100 billion industries set sail

The two level governments of local and provincial governments listed the industrial cluster of the garment industry as a key industrial cluster.

The government attaches great importance to it: since 2003, Lu Song district has held the annual Zhuzhou China (Lu Song) Yan Di dress and Business Festival, which has been upgraded to Hunan province.

The government has set up a brand cultivation fund to make scientific planning and positive guidance for the brand cultivation of the garment.

A series of policies and measures have been introduced.

In March 2010, party secretary Chen Junwen, mayor Wang Qun and Du Yuzhou, chairman of China Textile Industry Association, discussed in depth the development direction of Zhuzhou's clothing industry cluster. In April 2010, the chairman of the CPPCC Liu Suiwen held a forum to cultivate 100 billion yuan clothing industry cluster; the municipal committee member Gong Fengxiang, vice mayor Cai Dianwei inspects the new "Lu Song clothing (urban) Industrial Park".

An exciting three step goal has been established.

By 2012, the annual turnover of the garment town of Lu Song amounted to 50 billion yuan, the total output value of apparel processing industry reached 12 billion yuan, and the output value of the garment industry exceeded 10 billion yuan, with 1 enterprises to 2 strong brands of Chinese clothing and 20 famous brands in Hunan.

By 2015, the annual turnover of clothing city reached 80 billion yuan, and the total output value of apparel processing industry reached 20 billion yuan, and 10 strong brands of Chinese clothing and 50 famous brands in Hunan were produced.

By 2020, the annual turnover of the garment city in Shandong Province reached 100 billion yuan, the total output value of clothing processing reached 40 billion yuan, and 1 or more world-class brands were produced.

Brand hatching new Lu song first

Build 100 billion yuan industrial clusters, first cultivate local brands; cultivate local brands, first create industrial base.

Integrate the resources of processing industry, and incubate local brands with modern garment industrial parks, and become the breakthrough of industrial upgrading.

Keen to detect the market and industry trends, Zhao Weibo, chairman of the Hunan real estate company.

With his experience in the clothing industry, he feels the inherent defects of the clothing processing industry in Zhuzhou, which are many and scattered, lack of own brand and weak innovation ability.

Therefore, he made suggestions to the government that through the construction of the industrial park of the international standardized factory building, we should carry out hatching and regrouping, develop its scale intensive degree, speed up the development of garment processing industry cluster, and vigorously promote the new industrialization, specialization and brand pformation of Zhuzhou garment industry.

At the same time, he took the initiative to seek the alliance and invest $230 million with the US western camel clothing Industrial and Trading Company to build a new Luson clothing (urban) Industrial Park, which aroused strong reactions from all sides.

The new garment Industrial Park (TSU) integrates garment design, production, sales, training and ancillary industries to form an industrial chain, playing an exemplary role for the garment industry.

Its 260 thousand sq m international standard workshop can accommodate more than 100 small and medium-sized garment enterprises to enter the park. After fully put into operation, it can achieve an annual output value of 1 billion 600 million yuan.

With the support of the municipal Party committee and government, the project has become a demonstration park for Zhuzhou's urban industrial parks and SME incubation parks.

At present, there are more than 60 garment scale enterprises in the new Lun song garment (industrial) Industrial Park. They have already entered the garden or signed the intention to enter the garden. The brand names include Western camel, Ernest fort, Jia Xuan, Hong men Cadbury, Jiangnan lady, Xiang Chun, Sheng Nu, Mei Shi Bell Usa, lion leopard wolf, ancient delusion teenager, Bao Jia Si, Xianggeli, violet and so on.

After the project was launched, some similar projects followed suit.

The new industrial park of the new garment industry (city) is making vigorous efforts to help speed up the apparel industry cluster.