Hebei Rongcheng Enterprises To Actively Respond To The Impact Of The Dollar Depreciation

2010/6/12 14:36:00 48

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Clothing

The exchange rate between the US dollar and the renminbi has entered the "6 dollar era".

This is the export oriented Rongcheng county.

Clothing enterprise

Tremendous pressure has been created, and they have responded positively.

Aomen group has changed the old customers in Eastern Europe to RMB settlement, and the rest countries have tried to settle the non US dollar currencies such as euro and Australian dollar. The Anglo American customers do not agree to shorten the term of contract with non US dollar settlement, and sign a 1 month short term contract to minimize the risk.

This is the preferred method of self export of more than 70 garment enterprises in the county.

Since January, Zhongtian dress group has changed all the orders into RMB settlement, and has completely cancelled the credit sale. By constantly adjusting the production structure to expand the proportion of the domestic market, the domestic market accounted for 15% of the enterprise's production and sales in 2006, reaching 35% last year, and now it can reach 50%.

Enterprises such as Tai Shui, Jinhai and Ji Hongxing have also taken diversified market paths as the development of enterprises.

direction

International and domestic market prospects focus on which one to develop.

The county scale clothing enterprises dig deep their potential, improve management level and production technology, and cooperate with domestic and international well-known garment companies to produce high value-added products. The aoxen group hand in hand, the Beijing copper cattle group produces for the Columbia clothing company; the Hongxing group produces the Antarctic shirt and the American Wrigley shirt; Zhongtian dress company is Montagut, snow processing.

At the same time, provincial clothing such as "big water" and "forever expensive"

famous brand

Enterprises, actively enhance the influence of crystal brand, expand domestic sales, gradually enhance the popularity and reputation of Rongcheng clothing, and form a trend of pition from middle and low men's clothing to middle and top grade products. The added value of products increases, which greatly eliminates the adverse impact of the depreciation of the US dollar.