Big Market Urges All Capital Children'S Clothing Hot.

The reality that children's products industry can't evade is that the entry of internationally famous brands will aggravate the competition of the industry.

"We open shop every day," because the market is too big.

Zhong Zheng, chairman of Shanghai Rong Chen frog (Group) Limited (hereinafter referred to as "doctor frog"), said, "we are both producers and retailers of children's consumption."

Whether we extend the brand to the international market or the overall development of the whole enterprise, there is a certain opportunity for our industrial capital and financial capital to connect, and we have the possibility. "

The company responsible for dolls Products said.

At the end of March, doctor frog and the Professional Basketball Association of America (hereinafter referred to as "NBA") signed the NBA children's product licensing agreement in Beijing. The two sides indicated that through the strong combination of NBA and Dr. frog, they jointly launched NBA children's clothing, clothing and supplies series products.

For a company that is looking for a breakthrough in the international capital market, this cooperation can be described as "a wonderful appearance" before IPO.

Capital competition for children's goods market

The unprecedented prosperity of China's children's products market is closely related to the popularity of some well-known international brands, China's children's consumer goods market, the massive entry into the mainland business and the rise of new domestic brands.

A research report on China's children's products market shows that the annual increase of infant care products is about 8.5%, and the annual growth rate of baby carriages, bicycles and bicycles is about 13.8%, 9.2% and 6.5% respectively. Children's clothing is increasing by about 16.7% annually.

Industry analysts believe that although the market size is growing, but the vast majority of the market share will gradually be occupied by brand enterprises in the future. The entry of foreign well-known brands will exacerbate the competition in the domestic children's products market, and the continuous shuffling of the whole industry has begun.

Data show that in 2009, Adidas and Nike's adult clothing were abandoned by domestic agents frequently, and they were tired of dealing with a large amount of inventory. At the same time, only children's clothing market scenery was good here, and sales performance was better than many professional children's wear brands.

To this end, in 2009, Nike cut down the adult production line and the new children's wear production line, and launched a new series of children's clothing and children's products under 1.3 meters below children's clothing.

When international sports brands seized China's children's products market, domestic sports giants such as Lining, Anta, 361 degree, XTEP and other brands began to launch their own children's products through various channels.

The huge cake in the children's products industry has even attracted the entry of other industries.

Haier group announced that it will launch more than 3000 Haier brothers children's products stores in the country this year.

All kinds of capital have entered children's clothing industry. What attracted them to enter?

The market for children's products is huge.

"There are 300 million children's groups in China, and 10 million new babies will be added each year. The number of children's clothing enterprises in China is about more than 6000, less than 10% of the total number of clothing enterprises in the country. Children's clothing production accounts for only about 6% of the total clothing output of the country, and children's clothing ownership is far lower than that of adults.

Although many famous brands abroad have entered China, they are not far ahead of the leading brands. "

Zhong Zheng, chairman of the "doctor frog" who has been in the garment industry for more than 10 years, has seen business opportunities in the children's products market.

If the category of children's products industry is divided into four categories: food, supplies, clothing and toys, there will be a large number of Chinese and foreign food giants, while the other three brands are relatively few.

Under this complex background, local and multinational companies are still trying to find an effective way to seize the market.

It is precisely because of the huge potential of the children's products market in China that "Dr. frog" hopes to seize the highest point in the Chinese children's products market.

Through more than 10 years of precipitation, "Dr. frog" has established a nationwide sales and service network. "Doctor frog" can provide a platform and shortcut for foreign brands to enter China. NBA cooperation with doctor frog is equivalent to entering the Chinese children's products market, which is a great temptation for any foreign brand.

According to Tim Chen, chief executive of NBA China, NBA has been in contact with the "doctor frog" since September 2009, and has reached a cooperation intention at the end of the year. After 2010, the two sides focused their energies on product research and development.

"The cooperation between NBA and Dr. frog will help NBA enter a new market for children. Through fashion, fun, different styles of clothing and children's products, children will like to attract and care about basketball, and cultivate more NBA fans from childhood."

Tim Chen emphasized.

According to the plan, from this month, the NBA store and store store will be unveiled in the shopping mall and the 365 life hall and the interactive experience main store in Shanghai, Beijing, Shenzhen, Jiangsu, Zhejiang, Shandong, Shanxi, Shaanxi and other central business circles.

The NBA children's products sold in the shop are designed and developed by the doctor frog group independently. There are 16 series of clothing, shoes and socks, bags and gift boxes.

Zhong Zheng said that the cooperation with NBA is only a beginning. In the future, "doctor frog" will integrate more authorized sports brands such as tennis prince, Harry, Potter and NBA to integrate more sports and cartoon brands around the world.

At this stage, the reality that China's children's products industry can't evade is that the entry of internationally famous brands will aggravate the competition situation of the whole industry.

The new entrant makes the brand management of domestic children's products more rational and mature, and it will also promote further competition in the whole industry.

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