Billion Billion China To Build The First Domestic Outdoor Leisure Brand In 3543

A few days ago, the first outdoor leisure brand of our army opened its mysterious veil in the 798 Art District of Beijing.

The press conference was draped in a strong military atmosphere. Under the dreamlike lighting of T, the model dressed in "3543" autumn and winter new costumes stunning the public eye. In the glittering summer of the stars, the sail of the 3543 "autumn winter fashion" was built with pride.

Inheritance and inheritance: glory and dream of forty peers

The "3543" outdoor leisure brand was founded in 1968, has been committed to the Chinese Army's undercover business. It has also designed and produced military uniforms and ranks for other countries in the world. East to the Wusu town on the wusuri River, West to the Kunlun mountain pass to the north of Mohe County, South to Spratly Islands, 3543 of the figures are everywhere.

Since 1979, since the production of 4 million 70 thousand battlefield first-aid packages for the more self-defense counterattack war, it has been involved in the 97 Hongkong return, the National Day 50th anniversary military parade in 1999, the anti SARS in 2003, the whole army in 2007, the Wenchuan earthquake in 2008, the 60th anniversary military parade in 2009 and the earthquake in Yushu, and many other activities devoted to the society.

With the accumulation of brand culture for more than 40 years, and in the spirit of "never give up" brand spirit, "3543" has become an indefatigable inheritor of military culture.

Lasting and fresh: the spiritual treasure of the urban elite

The reason why the brand is named "3543" is that the founder hopes to express the brand connotation of "never give up" with such a special symbol that symbolizes Chinese military culture.

Its inspiration comes mainly from freedom, responsibility, self-confidence, team spirit and the beauty of harmony in nature.

After forty years of precipitation, this brand spirit is constantly being deepened and expanded.

Today's "3543" is concerned about the urban life of passion, love outdoor leisure activities business elite, workplace white-collar workers, freelancers and other middle and high income groups.

They are people who have unique thinking. They have a unique disposition, tenacity, perseverance, and calm and steady temperament. Therefore, their actions can often get out of the stereotypes and create a new way of thinking, and they can have the spirit of revolutionary optimism in the face of difficulties.

"3543" advocates and guides them to enjoy a fashionable healthy, outdoor leisure lifestyle and dress concept.

In the "3543" world, they meet or look up to the blue sky, the heart is already the wind cirrus cloud Shu, or the group integrates the desert continent, the bosom has already been lofty and magnanimous; or goes through the jungle together, the thick green heart quietly opens in the heart.

Military elements are the inspiration springs in "3543" fashion design. Designers have absorbed the essence of military uniform design in the world, and each garment is integrated into the designer's meticulous wisdom and ingenious use of military elements to achieve the perfect combination of military and fashion.

The overall style is simple, relaxed, and the details of the prescription are embodied in the elegance of the urban elite in their calm and passionate manner.

Military elements such as badges, ribbons and shoulder loops have been given more new interpretation of fashion and popularity.

From a shallow to a deep color, from calm to bright, every season has a new theme, so that the wearer can show his unique personal taste.

The fabric is made of natural fiber fabrics and functional fabrics. It conveys a fresh and natural smell. It enables the city men and women to appreciate the wonderful world and enjoy the beauty of harmony between human and nature.

At the same time, they also highlight their tough qualities and show their pride, self-confidence, self-reliance and self-reliance.

So that while enjoying the beauty of nature, we should share the joy of solidarity and mutual help with our partners.

As the three main series of "3543", 2010 autumn and winter, the sky, desert and jungle are the perfect interpretation of brand; love, passion and pcendence are also the highlights of "3543" ideals.

In the process of constantly promoting national culture and establishing national aspiration, "3543" traces back to classics with philosophical eyes, penetrated into the exploration of spirit, interest and style, and pursued the prevailing law of the times.

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Beyond dreams: new goals open up bright future.

With the deepening of brand development, "3543" realized the importance of breakthroughs, and established the goal of becoming an international first-class outdoor leisure brand in the next five to ten years.

"3543" has been carefully considered for the formulation of this goal.

As one of the most famous brands of Jihua 3543 knitwear Co., Ltd., "3543" relies on the strong strength of Limited by Share Ltd of the China group, relying on its strong brand product development, relying on the industrial chain of perfect fabrics, garments, shoes, fittings and clothing, as well as the research and production technology of special clothing, while introducing the successful operation mode of the international brand, it pays attention to the research of the Chinese local market, creates the perfect brand "operation system", synchronously drives the three carriages of product, marketing and management, and introduces the consultant team of brand, marketing, terminal and so on, so as to ensure that the foundation of "3543" is strong and has enough potential for development.

At the same time, "3543" put forward the brand spirit of "never give up" through the inheritance of military culture, providing a wide range of outdoor experience, enjoying healthy and green life experience for the vast number of target customers, and will become a new bright spot in the global garment industry.

There is no doubt that the arrival of "3543", 2010 autumn and winter new products is not only a gorgeous military fashion storm, but also the ultimate interpretation of the spirit of the city.