Never Let Children'S Shoes Be Fashionable And Lost In The Wave Of Adults.

"Where can I buy high heels for 4 year old girls? I'd better have a 6 centimeter heel."

Recently, a young and fashionable mother on the Internet for her 4 year old daughter's search for high-heeled shoes has attracted the attention of many netizens.

This netizen said in his post that this year he is 27 years old and his daughter is 4 years old. She loves to be beautiful. So she hopes to help her daughter buy a pair of "high heels" to dress up.

People's idea of children's clothing is no longer in the traditional impression of cartoon, cute and so on. With the adult clothing brands competing for the introduction of children's clothing, children's fashion styles will be more diversified, and will be more and more close to adult lines.

The fashion of children's shoes is a new trend in the development of children's shoes industry in the new era. For example, POOVE, ABC, cute dog, karding, Yong Gao, Kasiron and other famous children's shoes brands all take fashion as a major highlight of brand characteristics, which can represent a step in the industry of children's shoes.

Under the guidance of this series of high-end industries, more children's shoes brands have entered the "fashion" channel. However, in this process, some enterprises have misunderstood the fashion sense, equate children's shoes with adult fashion, judge children's consumption with adult eyes, and fail to notice the functional differences between children's shoes and adult shoes, which has caused similar distortion in the industry.

The concept of children's fashion needs to be rediscovered.

The formation of a consumption trend is caused by many factors and is recognized by the vast number of consumers.

According to the survey, in the Chinese children's shoes industry, the climax of pure cartoon and childlike style is falling slowly. Now more and more children's shoes brands are involved in children's fashion parties, and children's clothing industry is similar to this.

Existence is the reason. Children's fashion will become the mainstream trend of children's footwear industry in the future.

However, whether the fashion of children's shoes is equivalent to adults?

Businessmen mislead consumers

A person's birth is not accompanied by the inherent aesthetic sense, but in the day after tomorrow's growth, according to the comprehensive response of the surrounding environment to form a unique aesthetic needs.

Children, as the new generation, often need to rely on others in their consumption aesthetics, especially the adults around. Maybe children like a kind of shoes that are playful and fashionable, but they choose a product that they don't feel attractive with their mother's recommendation. Or, the children feel that this series of "adult" products are not attractive, and which one is the same.

That is to say, the aesthetic needs of children's consumption are not obviously independent.

Therefore, the excuse of pformation of children's consumption consciousness is beyond doubt.

We must exclude consumers who can not participate in production, which can only be misled by businessmen.

Businesses design children's products by winning the recognition of adults, and equate children's fashions with adults, ignoring the real children's fashion, ignoring the real feelings of children.

Many consumers, distributors and manufacturers believe that the difference between children's shoes and clothing and adult shoes and clothing is the size of the models. Children's shoes or children's wear are reduced adult products, but children's unique aesthetic needs and functional needs have never been consciously or deliberately ignored.

As the source of commodities, manufacturers should be aware of the concept of child health and realise them in production and establish the correct concept of "child health and I am responsible".

If the child can not help shouting: "I want this", that will be totally different. This will also be an important direction for the future development of children's shoes and clothing enterprises.

Children's fashion must be differentiated from adults.

Children's consumption has its inherent attributes. When manufacturers pursue children's fashion, they must ensure that products meet the needs of children's unique functionality.

The adult fashion of children's shoes and children's clothing is a misunderstanding of development. If we don't correct it in time, the result will be abandoned by consumers, which will affect the healthy and sustainable development of the brand in the future.

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Return the child to a pure childhood.

The trend of children's consumption can be found. The evolution from cartoon to fashion is a continuation and development of the former. It can not be completely divorced from the basic demands of children and pformed into adult aesthetics.

Next year's upcoming Altman brand clothing will continue to fashion children's style in the style of products, and enhance the core competitiveness of the brand by truly belonging to the children's favorite.

There is a huge difference between the world view of children and the world view of adults, which leads to the fact that children's product style can not be completely equivalent to adult products.

In addition, children's body is in need of special protection during the growth period, while the body structure of adults is basically stable, and the two functional needs of products are different.

The pursuit of children's fashion also needs a long-term process and will become a major focus of future industry competition.

In fact, children's psychology is different from adults.

Adults wear clothes to pay attention to brand, fashion and even price, but children actually do not value them. For example, girls in kindergartens feel that the most beautiful clothes are often long Princess skirts, rather than Korean clothes with matching feelings in adults' eyes.

Parents should learn to understand their children's psychology and not blindly impose their own ideas on their children, so that children can have their own childhood.

Children's health deserves attention

In the context of adult children's shoes and clothing, children's health problems deserve our attention.

There are essential differences between children and adults. Children are in the period of growth. Compared with adult consumption, children have different needs and choices.

However, under the trend of "celebrity" in adult fashion, adult children's shoes and clothing are becoming more and more popular. While gaining adult goodwill, it has virtually affected the healthy growth of children.

Children who wear high heels early will cause different types of foot and gait problems.

When wearing high heel shoes, it will push the heel pressure when walking and standing, so that the pressure is concentrated on the front part of the front part. It is easy to cause discomfort in the front part of the palm, such as the thick cocoon or pain of the front palm.

In addition, children's feet are not fully developed, before the age of 4, there will be more false flat feet and hind foot ectropion and other growth phenomena, and most of the high heels lack of arch support and heel cup hard design, can not well protect children's feet; at the same time, children walking when the heel swing larger, prone to foot discomfort; and before the age of 4, most children will have the habit of toe gait, and wearing high heels will hinder children to develop the correct posture.

"High heeled shoes must be too exaggerated, which is very harmful to the development of children's feet. This kind of beautiful price is too expensive for parents to try.

When choosing clothes for children, they must conform to their growth and development characteristics.

As a psychological teacher, Qu Dan stressed that "color stimulation is very important to children's brain development, so when parents choose clothes, do not choose black and white because they are cool and handsome, but choose bright and bright colors."

In today's increasingly fierce brand competition, who can think more about product design and function orientation, and grasp the pulse of the market, who can take the advantage in the market competition.

Children's shoes and clothing industry has a large number of development markets, seize the unique needs of children, put themselves in place for the healthy growth of children, and improve children's products from every detail will be a major breakthrough in the development of children's shoes brand.