South Africa World Cup Shoe Business Boots To Focus

In the ancient Chinese fairy tales, the young hero, Zha Chu, boarded the wind and fire wheel, and it was powerful.

And now

Design is all about feet.

Good elasticity, shock absorption, and suitable for the flexible use of feet are the common characteristics of all sports shoes. For the design of football shoes, damping is the most important part of the design.

Only the shock absorption technology can get the best protection for footballers' "eating cost" - foot.

In the world cup, though several styles and colors are different, one of the main battle boots is the same, which provides the players' feet with the ability to resist large external forces.

Apart from working hard on the shock absorption, designers are also working hard on shoelaces and shoelaces.

At first, the 6 spikes of the sports shoes were fixed, but by the time of the world cup in South Africa, the irregular shape of the studs has become a mainstream. Especially, the 4 pin shoes of C Luo have aroused more and more interest of the fans, and this has led to a little revolution in the design of the shoes.

From black to colorful

In the first World Cup, the main color of sneakers was black, and even for a long time, black became the only color of the formal competition shoes.

From the end of the last century, when the shoes of the official competition appeared white, the use of color was out of control.

On the football field, it is too much to describe shoes with colorful colors.

The increase of color also makes the player's personality more and more prominent. In this world cup, Nike has designed a pair of purple and orange boots for Portuguese star C Luo, from Manchester United's red boots to Real Madrid's black, blue and yellow boots, and then to the purple and orange boots of the world cup. C's color of shoes has also become a beautiful scenery on the court.

It is understood that the price of purple boots is expensive. At present, it sells for $225 in the market, which is equivalent to about 1500 yuan.

C's boots are not only unique in color, but also compared with cars by his designer, calling it the most powerful "GPS positioning system" in sports shoes.

Designers have their own reasons for saying so.

According to the introduction, the vision of the ordinary person is 97% peripheral vision, only 3% is the central vision.

The faster the players adjust their peripheral vision, the faster they can identify the position of their teammates who need to pass.

In order to improve the fast focusing ability of the peripheral vision, the designer analyzed the chromatogram and identified two high contrast colors - metallic violet and full orange.

When C Luo wears the boots, the high contrast metallic violet + full orange will produce a flicker effect, which can make his teammates more precise and faster to lock the position of C Luo, and spread the ball to his feet to launch a fatal attack.

In addition to C lo, another pair of high-tech boots will be worn on C's feet on Messi's old rival.

Argentina football star Messi wears only 165 grams of football shoes in the world cup, so far the lightest and fastest football boots.

The unique single shoe upper technology of this shoe makes the boots match the second layers of the skin of the players.

Asymmetrical parallel shoelace design enables players to obtain larger contact spheres.

In addition, the porous ultra lightweight insole further reduces the weight and speed of the shoe.

Of course, the name of this war boots is also related to cars, called F50.

The designer also specially asked Messi to take out this sneaker at this year's F1 event, which means that the shoes have the speed of F1 racing car.

Secret manufacturers compete for World Cup

The world cup is also an arena for businessmen. After 4 years ago, the German World Cup, when Adidas dressed in Adidas eliminated Nike sponsored Brazil, it thought that ADI would become a big winner.

But surprisingly, in the semi-finals and finals, Italy, dressed in Puma, actually defeated two Adidas teams, Germany and France, and finally won the championship.

This year, the world cup in South Africa has once again become a shopping mall.

World Cup sneakers

The shooter's shoes are borrowed.

In the 1958 World Cup, French forward vanguard scored 13 goals and became the best shooter in the history of the world cup.

Interestingly, the shoes that Fang Dan used to create records were borrowed.

At that time, the French team had only one pair of shoes per person, and Fang Dan's shoes were kicked apart shortly after the start of the match, and teammate Brown gave him his shoes.

"I can get in so many balls because two people are running on the field wearing a pair of shoes."

Fang Dan said later.

Shoes lost, achievement "barefoot big Fairy"

In 1938, the world cup was held in France. For the first time, Brazil made the world see their strength and made third. Brazil forward Leonidas also won the best shooter with 8 goals. In Brazil's 6 to 5 defeat of Poland, Leonidas's shoes were wrapped in muddy (when there was no turf court). He simply took off her shoes, played football on the bare feet, and scored a ball, until the Brazil team found new shoes for him, and he ended the experience of the barefoot great fairy.