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The Nine Character Policy Of Commodity Distribution

2010/6/4 11:37:00 19

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Retail industry

Today, with more and more fierce competition, all kinds of promotion methods and hype ways are used by retailers to the greatest extent, and at the same time, they can do everything they can to decorate the atmosphere with various techniques and means to promote sales.

Commodity layout is becoming an important indicator of retailer's quality.

Starting from the principle of simple management, layout is in need of careful and meticulous work. If implemented in accordance with basic requirements, it can effectively enhance the image of the store and promote sales.

First, "quantity", as the first principle of layout, "quantity" naturally has its important significance.

As the saying goes, "goods sell mountains," which means that the layout of products must have a sense of quantity to attract customers' attention and interest. Meanwhile, the layout of sense of quantity is also an important condition for the vivid image of stores.

Two, "set", similar products should be concentrated.

Layout in

A nearby shelf or location.

The requirement of centralized layout is also the embodiment of "quantity sense layout". At the same time, customers can find the brand or variety that they need more easily according to the category of concentration.

Three, "easy", easy to take, easy to take and easy to restore is one of the conditions for good distribution of commodities.

Because even if it is beautiful, the layout of the atmosphere (stacking), if the customer takes inconvenient, or take it back to be extremely troublesome, then the good-looking layout can not play a role in promoting sales.

Four, "Qi" means to ensure that a brand or series of goods can be fully integrated and centralized, so that customers can have more choices and layout can also reflect the neat and beautiful effect.

Five, "clean", hygiene and tidiness are the requirements of customers for the layout of goods and even the whole shopping environment.

While distributing the merchandise, the store staff should promptly clean up the goods and shelves or stack positions, wipe the dust on the goods in time and reflect the freshness of the merchandise.

Six, "Lian", many

commodity

In the eyes of customers, there is a correlation. When a customer buys a certain item, he will need to match the relevant products or arrange carefully through the store staff. He will find that buying a product and adding a piece of goods will be a good match, so the layout of the relevant merchandise is necessary; (such as toothpaste and toothbrush, tea set and tea, garbage basket and garbage bag, etc.)

Seven, "time", when selling goods layout, stores need to pay attention to the quality guarantee time and expiration date of goods, especially those with shorter shelf-life, such as pastry and refrigerated goods.

Store personnel should follow the "first in first out" layout principle. When the goods on the shelves are laid aside in the front row, the replenishment personnel should first push the back products to the front row, then fill the back of the new products with fresh production dates.

Eight, "bright", that is to say, the location of commodity layout should be placed as far as possible, with good lighting, good visual effect and enough brightness to ensure that goods are easy to find and find.

Nine, "color", many customers in the store shopping is impulse buying, and the factors that cause impulse buying desire, besides price, variety, quantity and other reasons, the beauty and visual impact of packaging is also one of the important factors.

Therefore, when laying out the merchandise, the store staff should pay attention to the collocation of all kinds of merchandise layout. The combination of cool and warm colors is suitable to avoid the centralized layout of different colors of different commodities, so as not to cause visual confusion of customers.