2010 Fujian Faction Men'S Clothing Agency Channel "Cutting Fan" Change (2)

How to expand channels in the era of "post provincial generation"

It is the most widely used and the most mature way to replace the provincial generation for the branch.

Insiders said that in the Min faction, the most large-scale clean-up

But not all branches have been successful.

The key to success is to mobilize the head of a branch to make the management branch a business.

There must be brave men under heavy rewards.

This is actually the truth that there must be brave men under the reward.

"Let the leading personnel of a branch participate in the stock market, and only if they become masters can they have the power.

We give them equity. If they don't have the money to put in, we can give them a cushion first and then deduct the profits. If the branch fails to do so, it will definitely not break through to a certain extent.

Wu Xingqun stressed at the same time, but the whole control is very important, and the financial and manpower systems must be controlled.

In recent years, the company has achieved remarkable success in its branch development, and the key point is also in the way of employing people.

Lin Jinwen said frankly that Li Lang gave the head of the branch sufficient growth time and strong driving force.

Lin Jinwen said that the head of the company has two to three years of growth, because the profit of the branch company needs a certain amount of time. During this period, the head of the company has already had enough safeguards to keep it from worrying.

In the third year, he was linked to his performance. At that time, he gave a very high performance.

According to the industry rumors, the head of the company has an annual salary of about 1000000 yuan.

The joint venture shall have a reasonable share of the money.

In addition to completely replacing the provincial generation, it can also be linked to the provincial generation joint venture, that is, letting the branch become a joint-stock company jointly owned by the provincial and the general companies and controlled by the head office.

"But this approach is hard to succeed. The malpractice of the emperor and the supreme court sitting on the court is too obvious. The result of power sharing is often the power overhead."

Mr. Wang said.

In the industry rumors, the wolf dance, rich birds men's clothing have tried joint mode, but the provincial generation finally took the initiative to withdraw.

However, some people think that the failure of joint operation is apparently due to the disagreement between the provincial and the branch companies in their short and long term development. In essence, they are not good enough for the sub generation to divide their interests.

"There are two kinds of branches, one is the franchise, the other is money making, the other is direct business, which basically loses money.

There is no objection to the former dividend, but the latter can not divide it according to the negative profits on the books. "Lin Jinwen introduced that when seven wolves meet such a branch, they are willing to give the positive profits of the joining part to the original generation.

That's why the seven wolves' affiliates can exist for a long time.

At present, seven wolves

Regional agents need to be highly specialized.

In the mainstream mode of Fujian menswear with the provincial generation or the branch as the middle channel, the enterprises such as the imperial card, the talented person, the tiger capital and so on have taken the initiative to replace the provincial agents with some regional agents in some provinces.

The role of regional agents is basically the same as that of the provinces. They are also agents, but the agents of regional agents are smaller. They will also develop distributors, shop by dealers and store management.

But the area of agents is smaller. They are more flexible, more dynamic and easier to control than provincial ones.

"They are more in depth and more familiar with the local culture than our provincial counterparts, and we have more direct communication with them."

The emperor's deputy chief Lu Lu said.

In 2006, the talent was in it.

However, insiders pointed out that the era of finding market agents by some people is now over.

Now regional agents are very demanding, because they are directly facing the market directly. They need to be as professional as channel retailers and make regional agents meaningful.

Today, the success of the emperor is the imperial card. Since 2008, Lu began to adopt regional agency system in some provinces, and used regional agency system to balance and alert the provinces of other provinces. Now the structure of its marketing system appears to be 30%, 40% and 30% respectively, which is a reasonable structure.

Lv Yi introduced that in order to make the regional agents more professional, the emperor strengthened the support for regional agents in the management of goods and team building.

Establishment of direct Battalion

When faced with the total market expansion and the lack of sufficient funds to open more stores, the seven wolves campaign revolutionized the San Po camp retail system.

The system is independent of the original generation and branch offices. It is directly controlled by the seven wolves Sports Corporation and independent accounting.

According to Lin Sheng, director of the saint worth system, its rules of the game are as follows: as long as the dealers have the will and the market needs further expansion, the saint worth system can inject capital into the dealer, and the shop is shared by the distributor and the saint worth system, and the profits are shared.

So this kind of store is both a direct store and a franchisee, but the control is controlled by the company, and the daily operation is the responsibility of the distributor. The SW system will provide "nanny" support to help distributors manage the shops, and also monitor the operation of the stores.

In this way of operation, the saint worth system has opened more than 200 such stores in many provinces and cities. In Yiwu, Tangshan and other regions, a dealer has opened several such stores, which has achieved the corporatization operation of distributors.

Lin Sheng said that with the help of this system, the movement of seven wolves has greatly accelerated the pace of development of the channel, and also ensured the quality of the channel.

According to Lin Sheng, in the future of the seven wolves movement, the dealers under the saint Wolfe system can even surrogate other brands and become professional channel operators under the support of Saint Wolfe.