2010 World Cup: The World War Of Clothing Brand

The 2010 World Cup in South Africa is surging. Wherever you love football, whether you like the world cup or not, it is everywhere: the bus waiting for you is coming, and the body reads "air conditioning with you to share the cool world cup"; you go shopping, show the world's team jerseys "hot sale"; you want to see shoes, Adidas and Nike play the world cup with you; you go to the supermarket to pick up an oranges, and it even flagrantly wrote "the world cup designated products", everything like the Bible says "God is with us", but this time it becomes "the world cup is with you".

Stadium "confrontation"

For clothing companies, the use of the four year "World Cup marketing" can rapidly increase sales, and enhance brand status and consolidate consumer psychology.

The stadium has launched the "competition", and garment enterprises are also unwilling to lag behind and fight the "Sniper War".

Sports brand: Nike, Adidas, Puma PK

Although the world cup has expanded to 32 teams, there are only 7 brands to sponsor jerseys.

What is more exaggerated is that the three sports brands Nike, Adidas and Puma have sponsored 28 teams.

Among them, 9 were sponsored by Nike, and the other heavyweights were Brazil, Holland and Portugal.

The Nike Jersey is characterized by environmental protection. It is said that each shirt is made from 8 plastic bottles.

Adidas is the number one. As the official partner of the world cup, it has sponsored 12 countries. The heavyweights are France, Argentina, Germany and Spain.

Of course, the Chinese team, which is far away from the world cup, has been sponsored by Adidas.

The killer of Puma is the last world champion Italy, and Puma has won the red dot design award for Italy's robe design. The tailoring of the Jersey is designed by studying human motion data. It is said that this technology called BatTLeSkin enables athletes to use the smallest strength in every sport.

In fact, Puma's base in Africa, almost all African football teams are sponsored by Puma, which is derived from the successful guerrilla marketing strategy adopted in the Puma marginalization. The low sponsorship cost is very effective, which promotes the Puma brand to the maximum.

Apart from sports brands, clothing brands will not miss the most important events in the world's first sports.

Many brands have launched the world cup inspired products, such as ZARA, the world cup's newest male T-Shirt, including DavidBowie's T-Shirt series; PaulSmith and PullandBear have related men's T-shirts, and even Crawford put out all kinds of national flag socks; and Umbro has played the idea of the wife's group, invited the world cup member of the national team's wife or girlfriend to shoot, sexy and fashionable display will definitely let the female fans pay the bill.

Luxury brands: the three generation of ball players

Compared to sports brand melee and clothing brand PK, the combination of luxury brands and the world cup will not be so simple. The LouisVuitton that just continued to win the most valuable luxury brand in the world is naturally great. Bailey, Maradona and Qi Dan gathered together to shoot advertisements for table football.

What is more interesting is that LouisVuitton grabs his travel concept and luggage features, and makes a box of Chen Fang Hercules trophy for the world cup. The trophy will float across the sea in the box. In the final day, the legendary star will open the box and take out the trophy in front of the one billion audience. This will be an exciting scene of great attention.

Xiaobian vision: "borrow the ball Market" business opportunities, the market looks good money but not good money.

Actually, the World Cup brings us not only a competition, but also a business opportunity.

All kinds of efforts for garment enterprises: whether they are developing new fabrics, or crazy advertising tactics and endorsement activities, must be reflected in the market as the result.

Therefore, the final marketing and market acceptance of products is the yardstick of this "sniping war".

There are seemingly endless opportunities to "borrow the ball to make the market".

Only when we seize the opportunity and seize the opportunity can we win a share in the unlimited market.