Brand Shoes Enterprises Hongxing Erke International Strategy Sing Loudly

2010 just falling down the curtain

There is no blank in European market.

As of May 2010, Hongxing Erke had more than more than 5500 domestic sales channels, and its overseas sales also spread across more than 30 countries and regions, such as Europe, America, the Middle East and Southeast Asia. Sales increased from less than 10 million at the beginning of the establishment to more than 3 billion 500 million now.

It can be said that the development of Hongxing Erke in recent years is very noticeable. From home to international, it has become a new force for China's national brand.

On the surface,

Spain is located

5 years of official clothing partners, through several years of exploration and trial, Hongxing Erke found their own tennis differentiation strategy, in 2009, it is positioning the brand in "young, fashionable and sunny". Wu Rongzhao, executive vice president of Hongxing Erke, once said, "this is precisely the characteristics extracted in tennis. It is also the reason why Hongxing Erke chooses tennis as the reason for brand differentiation." not only in the domestic market, but also in the broader international market, Hongxing Erke also worked hard to develop the tennis strategy, while steadily expanding overseas markets, he signed a series of potential players from Belgium, Vickers Meijer, German player Zverev, Becker, and servia 90 player Boliche and Belgrade. In fact, in 2009, before the marriage of Madrid Masters, Hongxing Erke was the ATP1000 masters in Shanghai.

Although some players are relatively unfamiliar to Chinese consumers, they are TOP10 stars in their respective countries. They are quite popular among young fans and consumers. Through these stars' appeal, Hongxing Erke's influence on the European market has not been underestimated.

Earlier, the move to NBA and La Liga successfully opened the way to the market.

It can be said that the bundled marketing of "competition + star" has made Hongxing Er Ke win more and more sympathy in the European continent. Especially in Holland, Germany and Austria, the competitiveness of its products is strong enough to compete with local brands and even internationally famous brands.

At present, Hongxing Erke has more than 200 outlets in the European market, and the first overseas stores opened in Beirut, Lebanon in 2008. At the beginning of this year, Hongxing Erke appeared in Germany's ISPO exhibition, and successfully entered into cooperation with Spain, Greece, France and Italy.

The international strategy is the system combined boxing.

2010 is the tenth year of Hongxing Erke brand, which has become the watershed of its brand building and international upgrading.

To this end, Hongxing Erke has made a comprehensive combing of the brand development process, and has made clear plans for the future development of the brand. On the basis of continuing to expand and deepen the international sports market, Hongxing Erke's product system will be firmly in the direction of youth, fashion and sunshine. It will make a broader attempt in the field of sports and fashion, thus firmly locking the brand vision into the world's leading sportswear brand.