Is Hongkong Brand Still A Luxury? Consumers Are Still Gods.

　　6月1日在港公布的一項(xiàng)最新調(diào)查結(jié)果顯示，內(nèi)地城市與香港的消費(fèi)水平正在逐步拉近，香港品牌已不再是內(nèi)地城市消費(fèi)者眼中的奢侈品。

The questionnaire, entitled "attitude of the major urban residents in Hongkong to the products and services of the mainland", was co sponsored by the Hongkong Democratic Alliance for building Hong Kong Association (DAB) and the Hong Kong, Macao and Pearl River Delta Research Center of Zhongshan University.

The survey was conducted in 6 cities in Beijing, Shanghai, Guangzhou, Xi'an, Wuhan and Chengdu from February to March. A total of 300 valid questionnaires were collected.

According to the survey results, 57% of respondents believe that the main attraction of Hongkong brand to mainland urban consumers is "fashion good". This is also the view of the majority of respondents; the second place is "high visibility", the proportion of supporters is 36.7%, and the "can reflect the identity and status of consumers" is only 14.7% of the support, ranking the most in 8 related options.

According to the survey, the Hongkong brand is no longer the pronoun of luxury goods for mainland urban consumers.

The survey also shows that among the 44 famous Hongkong brands involving 10 industries, Phoenix TV, Watsons, Zhou Dafu, Giordano and HSBC 5 brands enjoy high popularity and popularity among mainland urban consumers.

If the industry distinguishes these brands from Hongkong, jewellery Hongkong brands are most recognized by consumers in the mainland, followed by media and textile clothing, and the recognition rate of real estate and medical care is low.

The overall findings of the survey reflected that consumers in the 6 main cities of the mainland were generally satisfied with Hongkong's brand goods. The highest satisfaction index was "product safety", and the lowest satisfaction was "after sales service".

In comparison with foreign brands, the biggest advantage of Hongkong brand lies in the combination of Western and Western brands.