The 3 Point Is To Reinvent The Profitability Of Garment Enterprises.

　　2009年，我國服裝業的內需貢獻率雖有較大增長，但總體仍處于低水平。

So, in the context of the global financial crisis, where did the profits of garment enterprises come from? For this reason, the China Garment Association responsible person told reporters that in the industry survey, the association found that garment enterprises in order to reduce inventory and improve the sales rate of genuine products, work hard around several key links, such as quick turnover, cost saving, increased value-added and effective supply rate.

Specifically, fast turnover, cost saving and increased value-added are three typical ways for garment companies to reinvent profitability.

The official said that with the coming of the "fast fashion" era, enterprises must speed up the turnover of products.

The new generation of urban consumers has a tendency to be "happy and old". After the financial crisis, more consumers would rather buy more fashionable "cheap goods" than buy a "high gold content" but expensive clothes.

Clothing begins to depreciate from the first day of purchase, and the faster the fashion is, the faster the product will depreciate.

The best way to preserve value is small investment and quick elimination.

According to the person in charge, taking Jack Jones as an example, the characteristics of fast fashion make its market ranking and market share increase year by year in the jacket Market.

Although there has been a decline in 2009, it is still a strong brand in the jacket Market. "

In fact, the "fast fashion" of real high quality and low price is getting closer and closer to us. However, high efficiency logistics system, professional storage and pportation, radio frequency identification, reverse logistics and other high-tech links still can not achieve the "rapid flow" requirements.

It is worth noting that foreign fast fashion clothing brands such as ZARA and H&M have also increased consumer demand while meeting consumer demand.

This brings great pressure to the development of domestic garment enterprises.

For the way of cost saving, the person in charge thinks that a large part of the reason is the popularity of the online shopping market.

Because of its low cost and high efficiency, online shopping is loved by both ordinary consumers and garment enterprises.

For garment enterprises, although the investment in the initial stage of online shopping is large, the profits from flat sales are considerable. In addition, virtual shops save expensive rents and certain taxes and fees, save more manpower costs, and greatly increase profit margins.

According to the statistics of China online shopping list, sales of Jack Jones series products reached 370 million yuan in the first half of 2009, an increase of 330% over the same period last year.

According to other statistics, consumption of online shopping has accounted for 2.6% of the total retail sales of social consumer goods in 2009, an increase of 1 percentage points over 2008.

"Online shopping" is increasing rapidly in proportion to sales, and this trend will continue.

The responsible person believes that in 2009, from international luxury brands to "manual shops" are busy opening up online business.

From self built brand official website to Taobao store, there are various forms.

At the fourth annual meeting of China's online retailing 2009, the list of 2009 consumer favorite websites, TOP100, reached 42, including 26 sales of clothing, shoes and hats.

Improving the added value of products is also one of the effective ways for enterprises to improve their profitability. Ordering is a typical example.

The official said that compared with the past, "tailored" and "manual sewing" are now on the industrial production line and integrated into the industrial production process.

In this regard, Zhang Daili, chairman of Qingdao red collar Group Co., Ltd., said that after full market research, "red collar" has successfully embarked on the road of personalized and differentiated development -- advanced customization.

Through the information technology, the company has realized the pnational high-level customization.

Among all the products, pnational high level custom garments, which are supported by information, account for 20% of the total output of the company.

According to the introduction, at present, the "customization" of identity and taste has arisen in some men's formal brand stores and senior office buildings, and high-end hotels. In the future, it will also expand to women's formal clothes and other fields.