"Europe Exhibition" Helps Chinese Brands Speed Up Overseas

　　被國內紡織業界稱為“歐洲展”的首屆中國紡織品服裝貿易展覽會于2006年在德國成功亮相后，從2007年起，該展會揮師向歐洲時尚核心——巴黎進軍，共享歐洲乃至全世界高品質的專業觀眾。

This initiative will make the "European Exhibition" closer to the European fashion center, and set up a high standard platform for China's excellent textile and garment enterprises to open up the European market. This year, the Fifth China Textile and clothing trade exhibition (Paris), hosted by the China Textile Industry Association, the China Textile Association, the China clothing association, the China Council for the promotion of international trade (CCPIT) and the Frankfurt (France) exhibition company, will be held in Paris LEBOURGET Pavilion in from September 13th to 16th and will continue to be held in conjunction with the French Texworld autumn fabric exhibition in Ningbo.

   　　 “歐洲展”助中國品牌加快海外步伐

China Textile and clothing trade exhibition (Paris) is an important platform for China Textile Industry Association to lead China's excellent textile and garment brand enterprises to open up the European market, to achieve long-term trade cooperation and to strengthen international exchanges. China has excellent textile and clothing brands, high-quality textile and clothing products, outstanding business atmosphere and stable on-site customer resources. The China Textile and clothing trade exhibition (Paris) has become the first professional exhibition for Chinese enterprises to purchase textile products in the European market and high-end customers in the surrounding areas. It is also the largest professional exhibition held by the Chinese themselves overseas.

Over the years, China Textile Industry Association and Frankfurt exhibition company have made long-term and fruitful cooperation in internationalization and specialization, forming a framework for global cooperation in Beijing, Shanghai, Shenzhen and Paris. Since the China Textile and clothing trade exhibition (Paris) held its own exhibition, it has attached great importance to the quality of exhibitors and products. At the same time, it has constantly increased and deepened the invitation of professional audiences, and has also matched the supply and demand information of exhibitors and spectators. This "trade and speed matching" initiative has achieved good results. Many enterprises have found or expanded their trade channels through exhibitions, thus strengthening confidence in opening up the European market.

This year, the China Textile and clothing trade exhibition (Paris) will attract more excellent Chinese textile and garment brand manufacturers and European customers to participate in exhibitions, focusing on the image of Chinese textiles and garments. By strengthening exchanges and brand cooperation between Chinese and European textile industries, we will promote the growth of China's excellent original textile and garment brands and promote the upgrading of China's textile and garment industry. It is reported that this exhibition will continue to focus on small and medium-sized export enterprises as the main service target, conform to the European purchasing habits, with the help of Texworld medium rare exhibition platform, and build a one-stop procurement platform for European buyers by integrating the transnational purchasing industry chain.

MichaelScherpe, President of Frankfurt French company and DavidAudrain, President of Frankfurt American company, believe that participating in the mature Procurement Exhibition is a very convenient and effective way to open up overseas markets. The China Textile and clothing trade exhibition (Paris) is a large-scale textile and apparel exhibition located in the European business circle. It is the first choice for enterprises to seize market opportunities and stabilize and develop the European and American markets.

Overseas demand is heating up.

Many professionals expect good market for China's textile and garment exports in 2010 and the China Textile and clothing trade exhibition (Paris). According to Mr.MichaelScherpe, President of Frankfurt Exhibition (France), the economic prosperity index of French manufacturing, service, wholesale and retail sales reached 91 points in March, and has been improving for 10 consecutive months. Meanwhile, the European Commission announced that the consumer confidence index of the euro zone also rebounded slightly in March. According to the statistics of China's textile and clothing exports, the total export volume of textiles and clothing in 2010 was 28 billion 240 million US dollars, up 29% from the same period last year, of which 10 billion 160 million of textile exports increased by 39.5%, and clothing exports 18 billion 80 million US dollars, an increase of 23.8%. In February 2010, the total value of textile and clothing exports was 12 billion 638 million US dollars, up 89.3% over the same period last year. Among them, the export of textiles was 4 billion 567 million US dollars, up 78.2%, and the export of clothing was 8 billion 71 million US dollars, up 96.3%.

Overall, since the fourth quarter of 2009, European economic growth has continued to recover rapidly, and the US GDP growth in the fourth quarter of 2009 has been greatly improved, and the global economic recovery is likely to be better than expected. It is expected that China's textile and garment exports will increase by 5%-10% in 2010. In addition, with the improvement of global economic recovery and the recovery of consumer confidence in Europe and the United States, the demand for high-end clothing will gradually recover. The superposition of these factors will be conducive to the stability and recovery of textile and clothing export prices. In such a market environment, export enterprises need to use mature exhibitions to establish and stabilize customer relationships.

This year's revival of the European market has further strengthened the belief of enterprises participating in the exhibition. Many exhibitors said they would seize the new opportunities and challenges of the post crisis era at the exhibition and take the initiative to adapt to the changes and demands of the overseas textile and garment market. This will help Chinese textile enterprises to participate in a wide range of international competition and enhance China's right to speak in the global textile and garment market. Joining the China Textile and clothing trade exhibition (Paris) is not only a real opportunity to expand trade, but also an opportunity to learn textile technology from all over the world. It is also a joint effort with world buyers to overcome difficulties and realize the win-win opportunity of the textile industry.

In September 13th, Paris looked forward, not only because of the charming autumn scenery, but also because of a high quality fashion visual feast.