Tianjin Costumes: Multi Brand Operation Process

Bestseller group is a famous international fashion company in Europe.

Founded in 1975, Brande.Bestseller, headquartered in Denmark, has many well-known brands such as ONLY women's wear, VEROMODA women's wear, JACK&JONES men's wear and so on.

Since its establishment 25th anniversary, Bestseller group has 650 image stores and more than 6000 franchises in 18 countries.

The main markets include Norway, Denmark, Sweden, Germany, Finland, Holland, Spain and 11 other European markets.

The designers of Bestseller are everywhere in Europe. They always stand at the forefront of the world trend and create super fashion for young people in big cities.

Bestseller group set up Hongkong office in 1984, set up Beijing office in 1990, set up factories in Tianjin in 1996, and began to promote its clothing brand in the Chinese market, bringing China's fashionable young people a vibrant and free way of life.

Over the past ten years, the IT system of Tianjin has been upgraded many times. Since it is independently developed, it has always been able to better satisfy the daily management requirements of the company.

However, as the mainland fashion market matures, competition becomes more and more intense.

The marketing mode of each fashion enterprise is getting closer and closer, so it is very difficult to carry out differentiated competition.

Therefore, since the beginning of 2002, the company began to carry out internal reform, hoping to strengthen the flat of the channel, shorten the supply chain and management radius, streamline the sales process, reduce the cost of sales, reduce the loss of profit in the sales link, and be able to get closer to consumers and improve the service quality.

But the implementation of this strategy has brought a series of new requirements, such as terminal information, marketing strategy and control.

The original IT system is unable to adapt to the current demand due to its structural limitations.

So, the company launched the IT system argumentation, is it to redevelop the new IT system, or to purchase a set of ERP systems?

The redevelopment of the new IT system will be faced with a long cycle, big investment and difficult maintenance.

At this time, many professional ERP software vendors have appeared in the mainland. Some of them have developed quite mature, and have been well applied in many large scale enterprises. They also provide localized implementation services.

Time waits for no one, and the company decided to choose a mature ERP system in China.

"Our requirements for information systems are relatively high, which is the most important feature of the garment industry. Secondly, we need not only to meet the needs of terminal informatization, but also to have flexible marketing strategies and control methods to cope with the changing marketing policies in the future. In addition, we should also have multi lingual support and powerful data processing capabilities."