2010 Brand Trusteeship Saves Lives (2)

Small and medium-sized brand "life-saving straw"?

In the initial stage of entering the Chinese clothing market, brand trust institutions are more concerned by domestic small and medium-sized clothing brand enterprises.

These enterprises find it difficult to find suitable distributors in some big cities, but they desperately want to open up the market in big cities, and at the same time, they want to spend the least money to achieve the maximum effect, so brand hosting seems to be a "life-saving straw" for them.

Brand trusteeship greatly reduces the management cost of the manufacturer compared with the agent. At the same time, brand hosting usually has its own team, which can create better conditions for laying the business channel at more levels.

The Oriental rhythm brand trust company has many men's clothing brands such as golden silk horse, Jordan pure, wolf clan and so on. These brands include men's sweaters, men's trousers and jackets, which can be regarded as a complete menswear brand portfolio.

Talking about the key points of trusteeship, the person in charge of Su Lihui thinks that it is an effective combination of different brands, so that they can learn from each other's strengths and make them develop in coordination.

She said: "trusteeship should not be more ambitious when choosing brands.

We must fully understand the consumption level and consumption trend of the local market and choose the most marketable brands.

At the same time, we should try our best to choose the brand with different positioning to do business. It is best not to operate the same brand, so that each clothing brand can be effective.

Oriental rhythm

China

It is still in the stage of optimization and exploration.

Talking about the difficult course of trusteeship, Dong Youci felt deeply.

With five years of trusteeship experience, she successfully hosted the women's clothing brand such as Lansi, ESSEFFE and so on.

In an interview with reporters, she mentioned that there was a big difference between the idea of a brand and the brand of a brand dealer who had been arguing about the brand's channel setting a few days before the brand was about to enter the shopping mall.

After the heated debate, the brand completely convinced her.

Now the brand is selling hot in the shopping malls of Beijing, Shanghai and other first tier cities, and proves that her "insistence" is correct.

This is a very small part of the running in between the trustee and the brand, and this argument is also common in the hosting industry.

Because trusteeship is not an agent, they have more voice to expand the brand.

This collision of ideas will create strong spark, which will greatly benefit brand development.

Compared with the "free debate" of the trusteeship, the agents are often in a passive role. They only need to make the brand well and the propaganda be in place.

They are more concerned about sales performance than the overall construction of brand channel networks.

With the deepening of the marketization process, competition among brands has become increasingly fierce.

How to build up the brand image, expand the strategic development space of the brand and enhance the competitiveness of the brand in the same brand, is a multiple choice question that every garment enterprise is trying to think about. Brand hosting is undoubtedly one of the answers to this multi topic selection.

The fact that Chinese brand trusteeship is still at the stage of optimization and exploration has made the cooperation between clothing enterprises and brand trusteeship more and more promising.

Brand hosting and enterprise marketing should be characterized by "boldness" and "caution".

In terms of brand hosting, we should boldly expand the channel network for the garment enterprises, and carefully draw the blueprint for the different brands to match the brand characteristics, so that more clothing enterprises can choose brand trusteeship. In the aspect of enterprises, we should boldly develop marketing channels and carefully choose partners based on the positioning of their brands, the present situation of enterprises and the planning for the future.