Home >

Haining Textile Machine: Innovation Of Marketing System And Rapid Response

2010/6/3 10:14:00 55

??? 日本語 Fran?ais English 中文

Facing the grim situation of the financial crisis in 2009, the Haining textile machinery factory took the time to assess the situation, started from the "two centers" of R & D and marketing, and promptly adjusted the business strategy appropriately. It not only reduced the impact of the crisis to a minimum, but also maintained a good momentum of development.

In 2009, the company achieved sales revenue of nearly 200 million yuan, and the profit and tax index increased considerably compared with the previous year.

Product upgrading

Haining

textile machinery

Focusing on the requirements of "quality products, high quality and high added value", the factory aims at increasing market demand and customer demand, and has intensified research efforts on textile fabrics and processes. It has accelerated the pace of new product development and improvement of old machines. The leading products of fuzzing series, grinding series, shearing series and hot shearing series have made new breakthroughs in applicability, reliability and stability, and the ability of independent innovation has been further improved.

Haining textile machinery plant attaches importance to independent intellectual property rights and achievements pformation, "National Torch Program" multi-function numerical control.

Shearing machine

"Successfully passed the inspection," "textile finishing super soft grinding machine" was successfully listed as the first batch of national science and technology small and medium enterprises technology innovation fund project in 2009, the super soft grinding machine was included in the national science and technology support project in 2009, and was identified as a sub topic "Green Festival".

printing and dyeing

The main undertaking unit of R & D and industrialization of finishing equipment is the "high efficiency multifunctional cutting machine technology development" project, which is included in the key technology innovation project of Zhejiang province. ME716, ME810 and MB402 three products are included in the provincial new product trial production plan. MB426, MA477 and other products are awarded two of the city's technological progress, four patent applications for inventions and utility models have been approved and funded by national and local science and technology funds.

In the past two years, the company has successfully developed ME815 type high-speed hair raising machine, MB826 type high efficiency wool raising machine, ME509 precision shearing machine and ME521 type hot shear joint machine. Besides, MF921 type high efficiency yarn singeing machine and ME715B type wide width grinding machine have entered the design stage.

Marketing system innovation

Under the financial crisis, Haining textile machinery factory further innovating marketing system. On the basis of integrated marketing resources, the company gradually integrated marketing, technical services, equipment and accessories together, established a large service marketing mechanism, straightened out the internal relationship of marketing center, enhanced the overall ability of marketing center and market expansion ability.

At the same time, the company also set up sales outlets in Shaoxing, Zhejiang, strengthened the function of Foshan office, further narrowed the distance from customers, and promoted sales of mainframe, equipment and accessories.

Haining textile machinery further improves the internal contracting mode and incentive mechanism. Through the convening of a regular meeting once a week and an analysis meeting every month, the interactive mechanism between marketers and technicians has been formed, which has expanded the information collection channel and enhanced the accuracy and effectiveness of the attack market.

The boom of the company's products in the Shaoxing market has risen sharply, and only more than 200 of the MA476 products have been sold.

While doing well in the construction of domestic sales channels, the company's foreign trade work has also made new breakthroughs. In the first quarter of this year, foreign trade exports amounted to 2 million US dollars, a record high.

At present, the company's products have been exported to Southeast Asia, the Middle East, South America and other regions. The product sales varieties are also diversified. They not only have fuzzing machines, scissors, but also extend to ironing, scalding, brushing and other fields. In particular, the successful realization of a batch of blankets after finishing a line has provided an opportunity for the complete development and sale of Haining textile machinery.

{page_break}

In the face of market opportunities, in addition to consolidating markets such as Zhejiang, Jiangsu, Fujian and Guangdong, the marketing center staff of Haining textile machinery factory also increased visits to Shandong, Liaoning, Hebei and other provinces, and achieved the goal of opening up the situation in the northeast area.

Strengthening rapid response

At present, textile fabric varieties are innovating faster and faster, new fabrics are emerging, and customers' needs are more personalized and diversified.

In order to meet these needs of customers, the production mode of the company has changed to small batch and multiple varieties.

In the face of the severe test that nearly 100 products need to be completed in a month, the Haining textile machinery factory has actively changed the production plan management mechanism and optimized the organization, implementation and balance of the plan through timely communication with the marketing department.

At the same time, the company also set up a quick response workforce, bringing the market to the scene, the staff enthusiasm is high, voluntarily give up the rest day, and work overtime, not only to meet the needs of the general customers, but also to meet the needs of customization and restructuring.