The Tide Of Shopping Malls Is Surging: Clothing Tends To Be Personalized.

Recently, there are quite a few fresh tide cards in the shopping mall. The styles are totally different from those of ONLY, VEROMODA and ELAND, which are well known in the shopping arcade.

Most of these brands are brightly colored, exaggerated, bold and individualism, selling ideas, wearing concepts and expressing their attitudes.

PaulFrank, DEVILNUT, Nalakuvara, Tough, VANS, MLB, K1X, dopie, in addition to the original Tough, VANS, MLB, and VANS, this year Yintai of Wenzhou has introduced 4 tidal brands in one breath, among which there are many designer brands.

"Nowadays, young people like to dress up in a unique way. They describe a person wearing fashion and keeping up with fashion trends. They can be described in one word, that is," tide ". Our avant-garde museum is located in a young fashion group. So after this round of adjustment, many tide cards and tide cards have been introduced into the avant-garde Museum.

Lu Chao, director of Yintai planning department, said, "tide cards sell well in big cities like Beijing and Shanghai. Although Wenzhou is still in its infancy, we are optimistic about the potential of this market."

It is understood that Chao brand has unique thinking and spirit, symbolized and represents an attitude.

In addition, tide cards need to be designed to embody ideas and make products look different, in order to cater for the tastes and personalities.

For example, DEVILNUT is derived from the "devil fruit" in the cartoon One Piece, representing the "partners" and "stupid ideals" advocated in the drama, and also has multiple meanings.

The big mouth monkey, who once settled in Yintai, has made a comeback this time. It shows the whole line of occupation. At the Yintai mouthpiece counter, we can find the latest products of T-shirt, pajamas, casual pants, underwear and so on.

This brand, like Cecilia Cheung and other stars, attracts fans with colorful colors and youthful fashion sense. Its charm lies in its unique original design.

It is reported that in order to ensure that goods are fresh and unique, tidal brand products are usually limited to issue (the issuance of more products will weaken the performance of personality).

The products of big mouth monkeys are limited, and the quantity of each style is very small. DEVILNUT also has some products which are limited, so the price of the corresponding products will be a little expensive, and a general T-shirt is usually around three hundred yuan.

Although the price is not bad, but tide card has its loyal customer base.

Yintai staff said that although the price of VANS's cloth shoes is more expensive than that of the popular brands such as CONVERSE, it sold quite well in the counter before.

"Aiming at the pursuit of individuality, but not willing to accommodate the traditional fashion brands."

The staff said that many young people think that tide card is an outlet for expressing personality. The mall has gathered many tide cards this year. It is also a fairly stable consumer group that looks at the tide brand.

Noun explanation: tide card

"Chao brand" is originated from Japan, and is a brand sought after by the tide.

Its characteristic is to subvert famous brand, cross-border limit and street luxury.

VisVim is known as Japan's first wave card.

Violent bear is also the standard tide card.

Chaoshan stars also create their own cards, Hongkong has Edison's CLOT, Taiwan has Sam Lee's SUBCREW and so on.