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Shengzhou'S "Small" Tie Develops Vigorously.

2010/6/1 11:23:00 60

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Necktie

The largest professional wholesale market of neckties in China

Shengzhou

Shengzhou has a history of more than 20 years.

Necktie industry

It has taken 80% of the national tie market.

Since 1984, the tie industry in Shengzhou has grown from scratch, from small to large, from weak to strong. So far, it has formed the tie industry cluster of "small products and big markets, small industrial clusters, small government and big services". It has been positioned as the "international tie city of Shengzhou" in twenty-first Century by the Zhejiang provincial government. It was named "China's famous tie city" by the China Textile Industry Association. It was awarded the "international cooperation base for China's Shengzhou tie industry" by the foreign cooperation and coordination center of the small and medium enterprises of the national development and Reform Commission, and was awarded the "base for the dissemination of the popular trend of silk products" by the Chinese popular color association. Shengzhou tie also became one of the first 5 regional brands in Zhejiang province.

A series of honors fully demonstrates the obvious advantages of Shengzhou's tie industry. Nowadays, the Shengzhou tie industry is not only a pillar of Shengzhou's national economy, but also a pride of Shengzhou people.

It is understood that there are more than 1300 neckties in the city.

enterprise

The 10 companies sell hundreds of millions of enterprises, and more than 50 thousand skilled and skilled production workers. They produce 350 million neckties each year, export 160 million, and output value is 10 billion yuan.

It has been exported to more than 80 countries and regions, occupying 90% of the national market and 40% of the world.

With more than 1300 imported high-end computerized jacquard looms and tens of thousands of ordinary rapier looms, it is one of the most concentrated looms in the world, with an annual production of over 2000 million high grade fabrics.

It has more than 500 professional designers, 2000 and 24 hours of Nissan flower pattern design, from flower design to finished product.

necktie

Making ability.

In the 8 consecutive national tie design competition, the designer of Shengzhou tie enterprise won 3 first prize, 1 special Creative Award and 11 first prize.

At present, Shengzhou owns ties of 1 famous brands in Zhejiang, 6 famous trademarks in China, 2 famous brands in China, 8 famous brands in Zhejiang, and 8 famous trademarks in Zhejiang.

In addition, more than 80 famous brands, such as Valentino, Pierre Cardin, Montagut, YOUNGOR, Shanshan, Heng Yuan Xiang, are licensed or licensed in Shengzhou.

However, the zero export of independent brand ties is obviously a "embarrassment" compared with 40% of global output.

The Shengzhou necktie Industry Association is also trying to change this situation, actively communicating with the local government, and supporting from policy. On the one hand, it encourages enterprises to create their own brands, and the government rewards them. On the one hand, it encourages enterprises to acquire foreign brands, and takes advantage of foreign brands to bring Shengzhou ties to Shengzhou to truly become an "international tie city".

Yu Jianhua, general manager of Shengzhou Market Development Corporation, said that the Shengzhou tie industry, which has 80% of the total output and 40% of the world's output, has begun to expand to silk, home textiles, knitted apparel and other industries.

Shengzhou has begun to pform and upgrade the Chinese tie City, and set up a modern specialized market group, which integrates paction, display, technology, scientific research, storage, processing, leisure and sightseeing, office, information distribution, logistics and distribution functions, and so on.

The development of specialization is inseparable from the excellent service platform.

The China Apparel Association's clothing Specialized Committee Secretariat is located in Shengzhou; "China Tie city" and "necktie boutique Exhibition Center" are the largest professional wholesale market of neckties in China; the "Chinese tie online" professional website is the most concentrated tie information service center in China; the national leading garment quality inspection center is the authoritative institution for the quality inspection of necktie apparel in China.

With the further acceleration of global economic integration, the tie industry in Shengzhou is facing new opportunities and challenges.

Shengzhou tie enterprises will further enhance their awareness of innovation and cooperation, actively introduce talents in design, technology, management and foreign trade, further improve the quality and brand awareness, and speed up the integration of the world and the world.