Performance Of Exhibition At The Exhibition Site

According to the investigation by foreign specialized agencies, visitors' memory order for each factor of the exhibition includes: attractiveness of exhibits, operation demonstration 25%, booth design 14%, exhibition booth personnel's performance 10%, distribution information 8%, exhibitors' reputation 4%, 39%.

This shows that exhibitors do not have fame, they can rest easy, the key lies in the performance of the exhibition site.

First of all, the choice of exhibits is the first.

Exhibits are the most important factors to impress the observers.

The selection of exhibits should be based on three principles: 1, pertinence, 2, representativeness, 3, uniqueness.

Pertinence means that exhibits should conform to the purpose, policy, nature and content of the exhibition.

Representativeness refers to the exhibition's high and new technology, production capacity and characteristics of the industry.

Uniqueness means that exhibits must have their own uniqueness, which is quite different from similar products.

Secondly, exhibitors on the spot show.

Nowadays, many exhibitors use the methods of singing and dancing, award-winning questions and video and audio.

This is because, under static conditions, it does not show all the properties of the exhibits, showing all the characteristics, and needs to be explained, emphasized and rendered by means of other materials or equipment.

Exhibitors should pay attention to the participation of visitors and prepare some samples for free distribution.

Third, booth design.

At present, many exhibitions also focus on the proportion of special decoration.

Exhibitors are also paying more and more attention to special decoration.

However, the more expensive clothes are, the more luxurious the decoration is.

Exhibitors should consider whether they can fully reflect their image and attract the attention of visitors.

Therefore, you can measure the purpose of decoration in several ways: 1, the design of the exhibition booth should be in harmony with the trade atmosphere of the exhibition; 2, the booth design is for the sake of showing off the exhibits, not to win the competition; 3, the design of the booth should consider the public image of the participants and not be too innovative; 4, do not neglect the basic functions of exhibition, talks, consultation and rest.

Fourth, staffing is the key to the success of the exhibition.

The staffing of the exhibition platform can be considered from four aspects: 1, to select the personnel of the appropriate type or related department according to the nature of the exhibition; 2, determine the number of personnel according to the size of the workload; 3, the basic quality and personality of the personnel; 4, strengthen the training of professional knowledge and understanding of the product ability, including professional knowledge, product performance, demo methods, and so on.

Fifth, customer invitation.

Visitors to professional exhibitions have clear objectives.

So in addition to passively waiting for customers, exhibitors should consciously invite customers before launching.

We can invite and attract customers through direct visits, advertisements, on-site publicity and distribution of materials.

When experienced big companies do these things, they do not try to grasp their eyebrows and moustache, but make elaborate plans.

Take a look at the table below. Have you done it?

Exhibition schedule:

(1) 12 months ago: 1, from the scale, time, place, degree of professionalism, target market and other aspects of the exhibition, comprehensive expert advice was made to determine the annual exhibition plan; 2, contact with the sponsor or agency of the exhibition to obtain preliminary information; 3, selected venues; (generally speaking, the first time to participate in the international exhibition, it is difficult to get the best location); 4, understand the payment form, consider the exchange rate fluctuations, determine the financial plan.

(two) 9 months ago: 1, design exhibition structure; 2, get the design approval of exhibition management company; 3, select and prepare products; 4, contact with potential customers and current customers; 5, produce exhibition brochures.

(three) 6 months ago: 1, promotion activities such as advertising or e-mail; 2, confirm travel plans; 3, prepayment of exhibition venues and other services; 4, review the company's participation leaflets, leaflets, press releases, and prepare necessary plations; 5, arrange plators for the exhibition period; 6, order sales promotions to service contractors and exhibition organizers.

(four) 3 months ago: 1, continue to track the product promotion activities; 2, finalize the exhibition samples, and prepare a large number of samples representing the quality and characteristics of the company, label company labels; 3, make final decisions on the booth structure design; 4, plan visitors response processing sequence; 5, practice exhibitors; 6, arrange the exhibition during the interview; 7, arrange the exhibition site or off-site reception; 8, overseas exhibitions, you need to purchase foreign exchange.

(five) four days ago: 1, put the shipping documents, exhibition instructions, leaflets and other print copies into the briefcase; 2, take the plane to the destination.

(six) three days ago: 1, arrival, hotel registration; 2, inspect the exhibition hall and venue; 3, consult the pport operator to determine whether all the goods arrived safely; 4, instruct the pport contractor to deliver the goods to the venue; 5, contact all the on-site service contractors, determine the general readiness; 6, contact the representatives of the exhibition organizations, inform the communication methods; 7, visit the local customers.

(seven) two days ago: 1, confirm the delivery of all the goods; 2, check the rental equipment and supplies, understand its functions; 3, arrange the booth; 4, make the final decision on all the activities.

(eight) a day ago: 1, final inspection of the stall structure, equipment and supplies; 2, the distribution of promotional items to the direct distribution center; 3, the company's exhibitors, plators and other exhibitions before the final communication.

(nine) during the exhibition: 1, arrive at the venue as early as possible; 2, the news center will be sent to the venue on the first day of the exhibition; 3, make an appointment for next year's venue as soon as possible after the field observation; 4, record the situation and requirements of each visiting customer, do not memorizing it afterwards; 5, do not promise on the spot for the product with no certainty, and report promptly to the headquarters for a reasonable reply.

Once a promise is made, it must be completed on schedule; 6, inform the staff of the daily situation; 7, send potential business opportunities and customer information to the company every day for timely processing and response.

(ten) exhibition ends: 1, supervise booth removal; 2, deal with business opportunities; 3, send out thank cards.