Big Code Clothing Market Has Become A Blue Ocean For Garment Enterprises.

2010 the second China clothing e-commerce summit released a set of online shopping statistics: Women's clothing is the most popular product in the online shopping list. Between May 1, 2009 and May 1, 2010, women's clothing consumption accounts for 12.17% in the ten cities that spend most money on the Internet. The top two key words in the ten popular search keywords of women's clothing online shopping are "genuine" and "spring clothes" in 4-5 months this year. The interesting thing is that the key word in the third place is "big code".

From the specific data, the daily search volume of "big code" is as high as 150 thousand and 300 times (the average daily search volume of "authentic" and "spring clothes" is 322 thousand and 500 and 208 thousand and 700 times respectively). In Taobao's search column, search for "big code ladies" will bring more than 330 thousand items and more than 4400 stores. Many shops sell all kinds of large size women's clothing, including tops, trousers, skirts and so on. In contrast to the big women's wear on the Internet, there are few women's clothing brands that exceed normal sizes in many shopping malls in Hangzhou, especially women's brands located in young women. Some shops selling foreign trade goods on the street sell some large size women's clothing, but the style is more suitable for older women.

observation

　　　 The big size clothing market is still a blue ocean.

I have a female friend who is 1.66 meters tall and weighs 68 kilograms. One of her most troublesome things is that she can not buy the right clothes. There are very few brands of clothing in Hangzhou shopping mall. She has to wear XL (large number), but most of them only have L (large). In the past few years, she often ran to Hongkong to buy the right clothes, and bought a lot at a time. Now, she began to fight online shopping. Yesterday, she was very pleased to recommend to me a foreign trade women's wear shop, which had larger sizes.

The request of the female friend for clothes is that the chest is 100 centimeters above, and the waist is 78 centimeters. In fact, such a requirement is not excessive in obese people. Some of the big size women's clothing sold on the Internet are everywhere in the 100 centimeter circumference, some loose styles and even more than 150 centimeters.

Hangzhou Jie Bai mall is responsible for girls installed Zhang Ying said that the current market, M number of women's clothing (that is, 160/84A) sell the best, the brand is also the most abundant stocking, big code L, chest circumference is 88 centimeters, some brands have XL number, the chest circumference is only 92 centimeters, and then there is no big. Zhang Ying said that she seldom saw fat girls in shopping malls to buy girls' clothes. Sometimes they would see some in sportswear or men's wear counters, but men's L chest circumference was only 96 centimeters, and the corresponding height had reached 175 centimeters. And the clothes sold in some foreign trade women's clothing shops are not suitable for young girls because in the opinion of ordinary people, fat and coarse waistlines are women's age. In this way, before the development of clothing online shopping, many fat girls can only wear sportswear everyday.

According to statistics, nearly 300 million people in China now enter the ranks of overweight and obesity, of which women account for 54%. It is precisely because of such a market that large size women's clothes are sold on the Internet. Some sellers are fat girls. They understand the psychology of fat people. Through the customization of manufacturers, they are mostly large enough, but still fashionable. Some of them are specially decorated with cuffs and waistlines, or make lengthening, which makes people look thinner after wearing them.

Another important reason for the online sale of big size women's clothing is that many women's clothing on the Internet are foreign trade clothes, while the foreigners are generally chubby and the size is larger than the size of the domestic clothing brands.