Children'S Clothing Prices In Shanxi Shopping Mall Are Generally Too High.

"61" children's Day is approaching. Ms. Zhang Yue, who wants to buy new clothes for her children, finds that the price of children's clothing in the shopping mall of the provincial capital is higher than that of adult clothing.

"238 yuan for a pair of jeans, 268 yuan for a short sleeved T-shirt, and 456 yuan for a short sleeved dress."

Ms. Zhang said that in some shopping malls near Liu Xiang pedestrian street in the provincial capital, the price of children's clothing in the brand children's wear counters is generally too high, and the price of thin summer children's clothing is still so high, if the price of children's wear in winter is more expensive, it's more difficult to accept.

Ms. Zhang said that after shopping for a day, she did not buy suitable children's clothing for her 6 year old son.

It is hard to see that affordable children's clothing is very expensive in the market now. Brand children's clothing is too expensive. The cheapest cotton short sleeved T-shirt will cost 168 yuan, and it will not be discounted, far less than the promotion of adult clothing.

In the mall, the price of a brand short sleeved adult T-shirt is more than 100 yuan, and it can enjoy 12% off discount and coupon discount activities.

Ms. Zhang said that the quality of brand children's clothing is indeed reliable, but the price is too high.

The retail price of children's clothing is 10 times higher than the cost price.

Zhang Yuehong, the provincial agent of frog prince's children's clothing, said that the quality requirements and inspection standards of children's clothing are higher than those of adult clothing, such as children's standard of pH, color fastness and heavy metal content are higher than those of adult clothing.

At the same time, the production of brand children's clothing is more stringent than the adult dress in the selection of fabrics and production processes, and the cost is relatively higher.

Moreover, because of the smaller size, the proportion of clothing is difficult to grasp in the production process, and the design time is relatively long.

In addition, children's wear plus cartoon pictures, lace and other decoration has increased the cost of children's clothing.

Secondly, children's clothing from the factory to meet consumers, need to go through many links, there are still several levels of wholesale between agents at all levels.

After several rounds of pfer, many wholesalers have to increase their prices in the wholesale link in order to profit from it.

Especially when children's clothing brand is set up in the mall, the store will draw 20% to 30% of the sales volume, and the salesperson will probably draw less than 10%, and the dealer or agent will also draw about 10% of the profits.

The cost of these production costs is all added to the sales price of children's clothing, so that a piece of children's clothing whose original price is not high, the final retail price is often more than 6 times higher than the cost, and some even reach 10 times.

Liu Jiaceng, Secretary General of Specialized Committee of China clothing association, said that the ratio of cost and profit of some big brands is as high as 1:10 or even more.

The market price of children's clothing is highly polarized.

Zhao Xiyun, who manages the brand children's clothing in the clothing city of the provincial capital, said that on the one hand, the children's wear in the provincial capital began to be graded gradually, and the trend of high-end children's clothing became more and more obvious. The overpriced children's clothing products were overpriced and the price was too high for the general public to accept. On the other hand, the price of children's clothing was generally low on the other hand, the price of children's clothing was mostly less than 30 yuan in the provincial city's clothing city.

But these children's clothes are mostly made of coarse chemical fabrics. Some of them don't even have information about factory names, factories, trademarks and so on. The quality of children's clothing is difficult to guarantee, and children's clothing with regular brands also has a certain market impact.

In this regard, many consumers in the province said that children's clothes are bought for children, and their comfort, fit and moderate price are the main factors for parents to consider. It is hoped that more affordable "civilian" children's clothes will come out in the provincial market.